Associate Manager, Content Marketing

Lucid Software is a leader in visual collaboration, helping teams see and build the future from idea to reality. With our products—Lucidchart, Lucidspark and Lucidscale—teams can align around a shared vision, clarify complexity, and collaborate visually, no matter where they're located. Top businesses use Lucid's products all around the world, including customers such as Google, GE, and NBC Universal. Lucid's partners include industry leaders such as Google, Atlassian, and Microsoft. 

With a fast-growing team of more than 1,000 employees, we are committed to maximizing collaboration and innovation in the workplace through our products and with our people. Lucid is a hybrid, remote-friendly workplace, providing employees the flexibility to work where they are most productive, whether that’s at home, in the office, or a combination of the two. 

We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. At Lucid, we welcome diversity and are dedicated to creating an environment and culture that is respectful and inclusive for everyone.

Since the company’s founding, Lucid has received numerous global and regional recognitions for its products, business, and workplace culture. These include being named a Fortune Best Workplace in Technology and a 2022 Glassdoor Best Place to Work, inclusion on the Forbes Cloud 100, and placing #19 on G2’s Best Software Products for 2022 list.

If you’d like to confirm job application information found on other hiring websites, please contact us directly at: [email protected]

We are looking for a talented writer, editor, and content marketer to join our marketing team and help tell Lucid’s story. In this position, you will collaborate with the rest of the content marketing team to create and publish collateral promoting Lucid and its products. We are looking for someone who is passionate about writing, marketing, and technology and is a true team player. 

Responsibilities

• Create a variety of content, including but not limited to blog posts, emails, white papers, e-books, web copy, social media posts, and sales collateral. This content will support various initiatives, including demand generation, nurture flows, brand awareness, thought leadership, SEO optimization, and more.
• Write compelling narratives in long- and short-form content that help our users and prospective customers see how Lucid products empower them to achieve their business goals.
• Work closely with the product marketing team to create content that speaks to specific personas and verticals and supports our sales motion.
• Interview and gather information from subject matter experts to inform content.
• Review content from teams across Lucid.
• Develop a deep understanding of Lucid products to understand how to attract and retain new customers effectively.
• Act as a strategic partner with other marketing teams and provide content marketing expertise to solve key business problems.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or another relevant field, with strong academic performance 
• 3+ years of copywriting or digital content creation experience. At least one year of writing for tech, B2B, and/or SaaS preferred. 
• Experience with researching and writing for specific personas
• Excellent writing and copy-editing skills
• Ability to multitask, prioritize, and organize a number of concurrent projects 
• Proven ability to produce consistent, relevant content
• A basic understanding of Lucidchart and Lucidspark, with a strong desire to learn more about it
• Quick, enthusiastic learner
• Ability to problem-solve and take initiative with minimal guidance
• Ability to provide, receive, and incorporate constructive feedback
• Excellent attention to detail and accuracy
• Experience working with HTML and content management systems (e.g., Drupal, Wordpress)

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