Associate Manager, Customer Marketing

Associate Manager, Customer Marketing

Position ID: req40378

Sector: BA North America

Functional Area: Marketing

Location: Charlotte Office

Number of Openings: 1

Employment Type: Permanent

POSITION DESCRIPTION:

Areyou a self-starter that is motivated to drive sales and increase branddesirability? Do you have strong presentation and organization skills as wellas experience creating go-to-market plans utilizing a variety of marketingtactics to drive awareness and sell-through of innovative products? If you'reexcited by the idea of joining a company that is a sustainability leader and strivesto shape living for the better by creating better experiences and productswhile being mindful of our society and planet then this may be the role foryou.

As the Associate Manager, Customer Marketing, youwill work with retail customers to create best-in-class consumer experiencesinstore and online, while driving sales and increasing brand desirability. Youwill be the local marketing expert and advisor to internal sales and customersand will be responsible for ensuring excellence in activation and execution ofmarketing/advertising programs to support Electrolux and Frigidaire brands. Primarily, you will be responsible forexecuting the success and positioning of the Frigidaire Professional,Electrolux, and Vintec brands in your assigned territory.

You should have a proven track record ofrelationship management, multi-level communication, excellent presentationskills, and a high degree of organization. You should also be comfortablesetting objectives, tracking results, measuring ROI and reporting out to keyinternal stakeholders on progress and campaign performance.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Manage the marketing, advertising, media, PR strategies, events, and digital consumer experience in collaboration with trade partners and internal sales teams to support company objectives.
• Ensure branding consistency, central brand messaging, and clear product information across online and instore tactics.
• Develop, coordinate and execute a visible events calendar identifying planning and execution of customer related activities, for example cooking demos, private sales, association meetings, etc.
• Maintain an integrated marketing calendar aligning retailer plans with corporate promotional initiatives and brand media plans, advertising placements, and audit of marketing activities.
• Assess the effectiveness of marketing programs and determine/ensure ROI on marketing investments.
• Assist with managing customer co-op budgets to drive co-advertising mix within assigned region with assigned customers.
• Create marketing materials, programs, and events that effectively communicate, promote, and differentiate the Frigidaire Professional and Electrolux brands and products, focusing on their design, performance, quality, and feature set, to trade partners, designers, and consumers.
• Support and manage new product launches through promotions, co-op programs, and events.
• Deliver consistent brand experiences to retail consumers through effective management of advertising and retail floor execution.
• Participate in planning sessions, and regular marketing update calls and meetings with sales team to optimize brand awareness, sales, share, and Return on Investment by customer.
• Ensure that retailer print, event, instore, and digital materials adhere to advertising governance guidelines.

MINIMUM QUALIFICATIONS:

• Bachelor's degree in marketing or related field.
• Minimum of 4 years of retail or major consumer brand durable goods, sales, event management, or agency experience.
• Brand, channel, or digital marketing background highly preferred.
• Strong client services experience.
• Strong budget management and analytical skills.
• Excellent presentation and public speaking skills.
• Highly personable.
• Demonstrated track record of influencing priorities and motivating cross-functional partners for support.
• Must be action orientated and responsive in a very fast paced environment.

KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

• Self-starter with demonstrated strategic thinking abilities and desire to work both strategically and tactically.
• Exceptional interpersonal and communication skills.
• Ability to handle multiple projects and priorities simultaneously.
• Must have a full knowledge of PowerPoint, Excel, and Word.
• A high degree of organization is a mandatory.

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POSITION REQUIREMENTS:

COMPANY DESCRIPTION
Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year. In 2017 Electrolux had sales of SEK 122 billion and employed 56,000 people around the world. For more information go to www.electroluxgroup.com.