Associate Manager, Digital Shelf

Job Overview

Associate Manager, Digital Shelf

As the Associate Digital Shelf Manager, you will play a key role in development and execution of account specific digital shelf content and program optimization. You will be the primary support role for the digital shelf team. You will also liaison between omni marketing, our customer facing account teams and our online retail partners. Your ultimate goal is to help manage execution of the retail partner's digital shelf. Activities including, but not limited to digital product merchandising, management of customer review programs, website auditing, and product content catalog upkeep by retail account. You will need to possess detail-oriented program/project management skills in order to manage the volume of digital shelf activity across a dozen tier 1 retail customers. You will help execute digital programs to enhance Keurig's brand presence on retail partner websites, build brand awareness among their consumers, and aid in consumer conversion.

The position will be based in our Burlington, MA or Frisco, TX office, report to the digital shelf lead and will support multiple stakeholders but primarily the digital shelf management team.

What you will do:

• Audit websites and log tickets for catalog inaccuracies or brand violations
• Work with internal PIMs (Salsify, Syndigo, NBB) to manage, update and optimize product content across a varied KDP portfolio
• Work with retail partner tools to upload or syndicate product content to ensure item accuracy online.
• Help execute against annual digital calendar of brand activity to support the overall ecommerce strategy.
• Partner with the sales, marketing, and sales planning teams to ensure all new product launches are executed on-time and meet pre-defined retailer specific digital standards.
• Ensure that Keurig online best practices are adhered to and shared with the partner and sales team.
• Track/audit all digital shelf components and digital programs to check for brand messaging and alignment, product availability, pricing, promotion, and product information; identify opportunities and action plans.
• Create account specific digital shelf scorecards through internal tracking tool.
• Perform external QA on all digital programs executed retail partners online; coordinating as appropriate with other internal and external partners.
• Manage content readiness dashboards to identify digital content gaps and share findings with brand leads
• Manage internal ticketing system to effectively track, manage and prioritize work to support digital shelf activity across KDP retail partners
• Identify new content opportunities
• Support the weekly Omni marketing communication process to the sales team around upcoming activations and developments to the annual plan.
• Define perfect standards, i.e. a "Picture of Success" for retailer digital shelf
• Collaborate with internal teams, and external partners to evaluate and recommend any new and technology and digital merchandising solutions.

Requirements

What you must have:

• Bachelor's Degree in Marketing, Business, Communications, and/or related field.
• 3+ years' experience and experience in digital marketing and/or eCommerce preferred.
• Excellent organizational skills and passion for digital marketing, eCommerce, consumer packaged goods.
• Excellent oral, written and interpersonal skills
• Positive attitude and professional demeanor.
• Ability and enthusiasm for acquiring new skills and knowledge.
• Highly developed analytic and problem-solving skills.
• Exercises good judgment; understands when to involve others in the decision-making process.
• Ability to work well independently and with a team.
• Extraordinary organizational skills and attention to detail; able to shift priorities quickly and remain calm and focused under pressure; able to manage multiple projects/requests and meet deadlines.
• Solid working knowledge of MS Office; comfort with the Web, mobile and social sites.
• Ability to work across multiple levels and functions of an organization to drive improvement in business performance.
• Strong interpersonal and collaborative skills to build stakeholder trust in your approach.
• Self-motivated and detail oriented with the ability to lead thinking in a fast-paced and changing environment.

#LI-Hybrid

Company Overview

BENEFITS

Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

ABOUT KDP

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

Candidates must be able to pass a background check and drug test, as applicable for the role.