Associate Manager, Email Newsletters

Hearst · New York City, NY

Company

Hearst

Location

New York City, NY

Type

Full Time

Job Description

Job Description

Why Hearst Magazines?

Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and more. We reach more than 150 million people every month in the United States alone.

But we're more than just our magazines. We engage our audience across all mediums and channels - print, digital, video and social - with sophisticated content creation, distribution and data capabilities. We create, package and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.

Your Impact:

As the Associate Manager, Email Newsletters you will be a key member of the newsletter team, supporting the maintaining, creation, and growth of newsletter revenue streams and audience. This is a collaborative position working with business stakeholders as well as editors from all of Hearst Magazines, including: Bestproducts.com, Bicycling, Car and Driver, Country Living, Cosmopolitan, Delish, Elle, Elle Decor, Esquire, Good Housekeeping, Harper's Bazaar, House Beautiful, Men's Health, Redbook, Popular Mechanics, Prevention, Road & Track, Runner's World, Seventeen, Town & Country, Veranda, Woman's Day and Women's Health.

What You'll Do:

  • Partner closely with internal stakeholders from ecommerce, membership, ad sales, and other Hearst teams to support collaborative cross-departmental operations and goals
  • Assist with the analysis, creation, and optimization of monthly, quarterly, and yearly newsletter strategy in collaboration with the larger newsletter team
  • Create and maintain weekly, monthly, and ad hock campaign and financial reports to monitor and track KPIs.
  • Assist in managing the day-to-day vendor relationship of our ESP and related partners
  • Own organic list growth initiatives primarily through the .com sites
  • Spearhead audience development initiatives with external partners
  • Manage the preference center flow and creation of new lists
  • Monitor Industry trends, making recommendations to improve engagement and revenue

Who You Are:

  • A minimum of two years experience in either email marketing, marketing analytics, or marketing operations
  • Hands-on experience with an ESP (Sailthru a plus)
  • Working knowledge of HTML
  • Knowledgeable in Google Analytics or related Web analytics tool
  • Proficient in MS office suite
  • Excellent communication and presentation skills

The base salary for this role is between $55,000 to $64,000 annually. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

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Date Posted

05/24/2023

Views

3

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