Associate Manager, International Marketing

Company Description

Founded by Dr. Jonathan Rothberg in 2011, Butterfly Network is a digital health company with a mission is to democratize medical imaging by making high-quality ultrasound affordable, easy-to-use, globally accessible, and intelligently connected, including for the 4.7 billion people around the world lacking access to ultrasound. Butterfly created the world's first handheld single-probe, whole-body ultrasound system using semiconductor technology, Butterfly iQ. 

The company has continued to innovate, leveraging the benefits of Moore’s Law, to launch its second generation Butterfly iQ+ in 2020, and third generation iQ3 in 2024 – each with increased processing power and performance enhancements. 

The disruptive technology has been recognized by TIME’s Best Inventions, Fast Company’s World Changing Ideas, CNBC Disruptor 50, and MedTech Breakthrough Awards, among other accolades. With its proprietary Ultrasound-on-Chip™ technology, intelligent software, and educational offerings, Butterfly is paving the way to mass adoption of ultrasound for earlier detection and remote management of health conditions around the world.

Joining Butterfly is the opportunity to redesign the future of healthcare through the power of technology. Embark on a journey with us to maximize global impact, motivated by the idea that our products will change the lives of millions, along with the people you love.

Job Description

We are seeking a dynamic Associate Marketing Manager to join our marketing team. This role will focus on the EMEA region, with a primary emphasis on the UK and Germany. The ideal candidate will be a proactive, detail-oriented individual who is comfortable executing tasks of all sizes, from creating marketing collaterals to making strategic recommendations and implementing plans. You will play a critical role in driving awareness, engagement, and sales in key markets.

Responsibilities

Sales Enablement:

• Produce engaging and effective sales enablement content for both our direct teams and our distributors such as decks, product slicks, and case studies.
• Build and leverage strong relationships with local stakeholders and key opinion leaders (KOLs) in collaboration with the sales team.

Event Management:

• Lead and drive the organization of local events, including tradeshows, workshops, and other marketing events.
• Collaborate with internal and external partners to develop thought leadership content for webinars aimed at driving awareness in key markets.

Global Strategy:

• Implement the global marketing strategy with appropriate localization for all sales and marketing assets.
• Work with product, brand, and digital marketing teams to launch products and evergreen campaigns in our international locations.

Awareness and Demand Generation:

• Expand, localize, and measure marketing campaigns and promotions in international markets to drive eCommerce sales and inbound sales leads (SQLs).
• Conduct customer needs analysis, opportunity assessments, and competitive analysis, providing insights to the marketing team.
• Ensure brand and messaging consistency from the US to all international locations.
• Ensure regular updates of all International websites

Performance Monitoring and Reporting:

• Exercise superior judgment in planning, organizing, and executing work.
• Monitor performance metrics and report on program status to ensure continuous improvement.

Qualifications

Baseline skills/experiences/attributes:

• 5+ years of marketing experience in the medical technology or healthcare industry, preferably with exposure to international markets.
• Strong understanding of marketing principles, event management, and sales enablement.
• Excellent written and verbal communication skills in English; proficiency in German is highly desirable.
• Ability to work independently and manage multiple projects simultaneously.
• Creative problem solver with a can-do attitude and willingness to perform both high-level strategic work and detailed execution tasks.
• Must be fluent in English

Ideally, you also have these skills/experiences/attributes (but it’s ok if you don’t!):

• Familiarity with the UK and German markets and their respective business cultures.

Location

This is a remote position based in Germany or the UK.

25% expected travel.

Benefits and Perks

• Eligible employees will have the opportunity to participate in Employee Stock Purchase Plan (ESPP)
• Competitive salaried compensation - we value our employees and show it 
• Equity - we want every employee to be a stakeholder
• The opportunity to build a revolutionary healthcare product and save millions of lives! 

For this role, we are only considering candidates who are legally authorized to work in the United Kingdom and who do not now or in the future require sponsorship for employment visa status.

Butterfly Network does not accept agency resumes.

Butterfly Network is an E-Verify Company. 

Butterfly Network is an equal opportunity employer.  Regardless of race, traits associated with race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability or Veteran status. All your information will be kept confidential according to EEO guidelines.

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