Associate Manager Marketing Communications

Work Flexibility: Hybrid

Who we want:

• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.

• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.

• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.

• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do:

• Assesses competitive insights and takes action to adjust communications
• Develops highly differentiated messaging
• Monitors competitors' communications efforts and shares this information with the team
• Adheres to organizational protocols, practices and procedures for using competitive information
• Understands the needs of primary and secondary customers and articulates a value proposition to them
• Can explain different product benefits to different customers in alignment with their needs
• Develops persuasive, benefit-driven messaging
• Understands the linkages between all components of the Big Picture framework
• Authors key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
• Translates the marketing plan to specific marketing communication activities to carry out the plan
• Creates key documents: marketing strategies, proposals and
• Understands difference between core competence, strategic asset and benefit
• Translates the core competence and strategic assets of the company to marketing communication strategies and tactics
• Correctly identifies opportunities to develop complementary value propositions for related products or portfolios
• Applies the core competencies of the product or portfolio to marketing communication strategies and tactics
• Applies the marketing framework to assist in the development and execution of the Commercialization Plan (product launches) and the Annual Marketing Plan
• Social Media channel ownership and content management including curating, planning, scheduling, posting and analyzing digital content via multiplatform environments
• Own Stryker.com content management
• Align with company-wide digital strategy and grow relationships with cross-divisional and cross-functional stakeholders
• Develop analytics processes and reporting to analyze performance, where applicable, and generate business insights
• Applies clinical knowledge in combination with technical knowledge to develop unique and enticing assets for sales team
• Ability to identify sales needs based on feedback and current landscape
• Ability to educate sales on marketing's role in the sales cycle
• Leads, develops, and executes communication strategies that drive the strategic plan for the product and/or portfolio
• Evaluates the costs and benefits of marketing channels
• Assists in the development of new marketing channels and tools
• Writes and edits publishing materials, scripts, or other communication media
• Follows standard style guidelines such as 'Associated Press'
• Leads with assistance the development of marketing copy or promotional text for specific types of publications
• Own marketing resource management system for ENT
• Ensure proper collateral creation and review
• Establishes metrics, goals/success criteria, and milestones
• Conducts post-launch analyses and implements lessons learned
• Establishes short-range and long-range improvement goals for own function, and develops action plans to achieve those goals
• Reports measurement results in actionable form to management
• Coordinate show messaging, graphics and internal/external communications

What you need:

• Bachelor's degree required

• 6+ years of work experience required

Travel Percentage: 30%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.