Associate Manager, Media

Wasserman is a leading sports, entertainment, and culture agency and a partner to the world's most iconic brands, properties, and talent. As Wasserman's Next Gen department, we combine our audience access and expertise with Wasserman's proven leadership in research and insights, brand strategy, and creative campaign development. We are exclusively focused on connecting brands to next generation consumers and take an audience-first approach, leveraging our exclusive access to next gen communities and consumer insights to develop solutions that drive business results.

The Role:

We are looking for an Associate Manager, Media to join our rapidly growing team of college and youth marketing enthusiasts. As an Associate Manager, Media, you will be responsible for developing and nurturing collaborative relationships with campus media opportunities to facilitate meaningful visibility for brands with the Next Generation.

Key Responsibilities:

• Report into Manager, Media and collaborate with broader Wasserman Next Gen University Relations team
• Develop solid business relationships with school contacts to identify and inventory media opportunities (print, digital, social, etc.)
• Collaborate with the WNG Client Services team (Boston-based) to understand the advertising needs of each client and provide client-specific media plan
• Serve as a liaison between campus contacts and R&B clients to develop and execute on-campus media placements ensuring all campaigns are achieving client goals
• Manage and coordinate on-campus media campaigns by overseeing placement coordination, including but not limited to contracts, reporting/tracking, billing, etc.

• Track all campus learnings and activities in database by creating, updating, and maintaining accurate documentation of media properties
• Support daily workflow of client projects and proposals to ensure timely, economic execution
• Assist in producing client-facing reports by gathering qualitative and quantitative program data
• Research higher education institutions, including campus trends, policies, procedures, event opportunities, campus contacts, etc.
• Participate in agency brainstorms to help develop new, creative ways to engage Next Gen consumers

• Contribute to agency culture by actively participating in building positive internal relationships and maintaining enthusiasm toward day-to-day tasks and agency passion points
• Perform other duties, as assigned

Requirements

• Bachelor's degree with 1-2 years' experience in media planning and buying

• Strong entrepreneurial spirit with eagerness to learn and grow in a fast-paced environment
• Values and respects the importance of organization and time management for effective multitasking
• Customer-service focus with outstanding interpersonal, written, and oral communications skills
• Creative thinker that is willing to travel 'outside of the box' for the right solution(s)
• Self-motivated with proven ability to think quickly and problem solve

• Proficient in Microsoft Outlook, Excel, Word, and PowerPoint
• Knowledge of Salesforce, Nielsen, ComScore and other media reporting platforms a plus

Benefits

Here at Wasserman Next Gen, we are a people-first team that is driven and dedicated to what we do. Together, we create meaningful experiences for the Next Generation consumer. We work hard, play harder and will make the world a better place through our inclusive practices and community work.

Our environment fosters and encourages original thinking through constant and open communication. We love a good brainstorm, and we never stop asking ourselves, "what else?" Above all, we believe in being good. We build relationships with respect, trust, and transparency.

We provide benefits for your health, your wealth, and your life:

Health

• Competitive medical, dental, vision packages with company contribution
• Healthcare and Dependent Care Flexible Spending Accounts (employee funded)

• Life/AD&D & Disability
• Parental Leave 12 weeks, eligibility extended to all parents regardless of gender or primary/secondary caregiver status

Wealth/Retirement

• 401K Eligible the 1st of the month following 30 days of service
• Annual company match

Culture

• Extensive DE&I programs and initiatives putting people first and creating impactful and meaningful change
• Comprehensive Learning and Development programs

Additional Perks/Life

• Unlimited vacation

• Cell phone reimbursement
• Commuter benefits
• Global Mentorship program
• Talkspace (a digital mental health service) and Headspace (a meditation app)
• PetsBest pet insurance