Associate Manager, PR, Influencer and Entertainment

Job Overview

Associate Manager, PR, Influencer and Entertainment

Location: Frisco, TX (preferred) or Remote if applicable

At Keurig Dr Pepper (KDP), our mission is to provide a beverage for every need, everywhere people shop and consume. With a portfolio of more than 125 iconic brands that consumers know and love, we are one of the largest Food and Beverage companies in the US. We keep the consumer at the heart of everything that we do, and that is why KDP holds strong leadership positions in most beverage categories.

WHAT YOU WILL DO

The Associate Manager, PR, Influencer and Entertainment Marketing will support the development and implementation of initiatives that drive the company's brands in culture. This role will sit within the Cultural Integrations team, which is a Media Center of Excellence designed to support influencer, PR, and talent activities; and will coordinate the development of those programs with brand teams, agencies, and cross functional partners. They will be accountable for programs and tactics that drive earned media, social conversation, and overall cultural impact. This role will support a range of iconic consumer brands within the Keurig Dr Pepper portfolio.

Position Responsibilities

• Work with the broader Cultural Integration team in the strategic development and implementation of brand communications and public relations programs at KDP with the goal of generating relevant brand coverage and conversations. • Manage and oversee agency and team budgets - and drive integrated planning.• Set KPIs and goals to align with team, company, and brand objectives. • Serve as a strategic counselor on communications, influencer, and entertainment strategy. • Develop entertainment and influencer recommendations including Talent ID, recommendations, and potential negotiations.• Manage PR activities including but not excluded to media pitch development, narrative development, media target review, and analysis and media outreach. • Coordinate with corporate communications on reputational work and crisis communications.

• Working with agency partners and internal media and brand teams to develop coordinated programs and campaigns.

• In partnership with PR agency, manage all media monitoring including weekly leadership reporting, project based reporting, and live media alerts in key moments.

• Keep a pulse on what's notable in the wellness, influencer, celebrity, lifestyle, and social media spaces and bring learnings and perspective to the broader team.

Requirements

Qualifications

• Bachelor's Degree required in Communications, Marketing Journalism or English or equivalent. • 4-7 years of marketing communications, public relations, or relevant communications experience either at an agency or in-house. Experience in Entertainment or CPG a plus.• Experience negotiating talent or influencer programs; and coordinating the delivery of those programs.

• Experience working with digital and social platforms; and someone who understands trends and media and how that will impact our marketing and communications activities.

• Strong analytical skills, including the ability to clearly and effectively articulate insights and recommended actions and results.

• Ability to manage multiple projects at once while demonstrating strong composure and flexibility under tight deadlines.

• Capacity to bring out-of-the-box thinking and excitement to experiment with unconventional approaches to PR and marketing.

• Outstanding verbal and written communications skills.

• Team player and self-starter; ability to build strong relations internally across functional areas and externally with vendors, suppliers, and other constituents.

• Commitment to company purpose and values.

• Ability to travel occasionally as required.

• Proficiency in Microsoft Office products (Word, PowerPoint, and Excel).

#LI-Hybrid

Company Overview

Company Overview & EEO Statement

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled