Associate Manager, Public Relations

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's®-Infinite Possibilities. One Family.

PURPOSE STATEMENT

Media relations guru. Digital savvy. Creative thinker with a knack for story mining, media pitching and creating/amplifying newsworthy content. An exceptional writer and communicator with a client-service driven mindset. A collaborative team player who can implement effective public relations plans to protect, reinforce and enhance brand reputation. These are just some of the qualities we're looking for in our new associate manager, Public Relations at Rich's.

KEY ACCOUNTABILITIES/OUTCOMES• Execute strategic public relations activities to protect, reinforce and enhance Rich's brand reputation across communication channels.• Hunt for stories, develop newsworthy content, manage proactive media pitching and reactive media response and coordinate/facilitate interviews on behalf of Rich's subject matter experts.• Identify opportunities to create and share stories that align with Rich's corporate PR pillars, developing creative media pitches, strategic press releases, insightful bylines, infographics, thought leadership and other newsworthy content.• Partner with our internal marketing and communications teams to support key campaigns and initiatives, along with our external corporate PR agency, to manage day-to-day PR activities.• Build external visibility of Rich's leaders, developing and executing strategies to enhance industry credibility.• Provide PR support for corporate events, community engagements, trade shows, etc.• Support the strategic amplification of content, working with our Demand Creation and Global Marketing teams to engage our online communities.• Track and monitor media coverage, developing PR reports to merchandise results with key stakeholders and highlight the impact of PR initiatives, while also providing recommendations for continuous improvement.• Keep a finger on the pulse of an evolving media landscape, consistently bringing new PR ideas and strategic thinking to the team.

KNOWLEDGE/SKILLS/EXPERIENCE• Bachelor's degree in Communications, English, Journalism, Public Relations or a related field• 5-7 years of dedicated, full-time experience in a public relations and/or media relations role; agency background required• Proven ability to work in a fast-paced, highly dynamic business environment with a client service-driven mindset and deliver under pressure on tight deadlines• Outstanding writer, communicator and storyteller with strong interpersonal skills (AP style proficient)• Media relations specialist with proven track record of building relationships with journalists and generating positive media coverage; existing relationships with food industry media is a plus• Digitally-savvy: understands changing social landscape and knows how to amplify content across online channels• Strong attention to detail and project management skills• Proactive self-starter, adept at problem solving and proven ability to exercise sound judgement and tap gut instinct to make smart, effective decisions• Must be a collaborative team player, understanding individual success is driven and supported by team success

COMPENSATION

In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.

Annual Range/Hourly Rate

$75,656.00 - $102,235.00

Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Human Resources department at [email protected] if you need assistance completing this application or to otherwise participate in the application process.