Associate - Marketing

Overall Purpose Of The Job

MedAire is seeking a creative, motivated, and results-driven Marketing Associate to join our dynamic team. The Marketing Associate will play a crucial role in supporting the marketing department in creating and managing marketing initiatives across digital and offline channels. At MedAire, our fast-paced environment is heavily influenced by world events such as military conflicts, large protests, and medical emergencies, which can dictate our day-to-day operations. Our marketing department must rapidly adapt to help communicate essential information to our clients, ensuring their protection whilst also leveraging these events to engage prospects and generate leads. This is an excellent opportunity for a passionate marketer to make a significant impact in a responsive, evolving organization.

Key Responsibilities

• Assist in the development and execution of marketing campaigns and strategies to maximize brand awareness and generate leads.
• Develop, write, and edit compelling marketing content for various online and offline platforms such as blog posts, social media posts, newsletters, and marketing collateral.
• Design and modify presentations, brochures, icons, infographics, trade event signage, and other sales and marketing materials.
• Manage assigned marketing projects, including developing timelines and lists of deliverables.
• Assist with the design of email templates, web landing pages, list development, and management.
• Analyze and report on the performance of digital marketing campaigns, assessing against goals (ROI and KPIs).
• Support the Digital Marketing Manager with social media posts, analytics, and campaign tracking.
• Work cross-functionally with Subject Matter Experts, Business Development, Product Development, and Account Management teams to ensure marketing efforts align with business objectives and support customer retention and growth.
• Coordinate and manage events, provide support for live and recorded webinars.
• Research industry trends and competitor activities to inform marketing strategies.
• Ensure sales and marketing collateral and information-sharing platforms are current.
• Lead and manage sales enablement activities to empower the team by providing resources, content, and tools. Key responsibilities include collaborating with various teams to create tailored sales training materials, generating engagement with new sales collateral, equipping the sales force with competitive insights and market trends, and gathering feedback to assess the effectiveness of initiatives for continuous improvement.
• Create simple multimedia content, such as short videos with graphics, b-roll, and imagery with voiceovers.
• Assist with website maintenance, including updating news, press releases, speaking engagements, and downloadable documents, while ensuring content consistency.

Required Skills and Knowledge

• Solid understanding of basic marketing principles, including concepts such as target audiences, brand messaging, and marketing mix, as well as a strong grasp of best practices in marketing strategy development.
• Excellent written and oral communication skills, capable of engaging different audiences and conveying complex information in a clear, concise manner.
• Proficient in Adobe Creative Suite, including InDesign, Illustrator, Photoshop, Dreamweaver, After Effects, and Premiere Pro, with experience in using these tools to create compelling visuals, designs, and videos aligned with MedAire's brand guidelines.
• Basic knowledge of HTML and CSS, facilitating seamless integration of marketing content into websites, email templates, and other digital platforms.
• Strong experience with Microsoft 365 Suite of products, focused on Word, PowerPoint, and Excel, enabling efficient document creation, data analysis, and presentation design.
• Excellent proofreading and editing skills, with strong attention to detail, ensuring the production of accurate, polished, and error-free marketing content.
• Familiarity with search engines, business research tools, web analytics platforms, and social media tools, enabling data-driven insights to optimize marketing efforts and stay ahead of the competition.
• Knowledge of website content management and experience in using CRM tools (Salesforce or similar) and Marketing Automation Systems (Eloqua or similar) to streamline marketing processes and enhance customer engagement.
• Proactive teamwork with the ability to articulate ideas, roadblocks, and project statuses, fostering collaborative problem-solving and ensuring smooth implementation of marketing initiatives.

Required Competencies

• Flexibility and Adaptability: MedAire and International SOS operate within a highly matrixed management structure, requiring adaptability and resilience. A successful candidate in this role must be able to manage shifting priorities and excel in a dynamic environment characterized by dotted-line responsibilities across both MedAire and its parent group of companies.
• Problem-solving: Ability to effectively solve problems by understanding which issues can be addressed using resources like help desks or online searches, those requiring third-party technical assistance, or process-related challenges that need management intervention.
• Time Management and Prioritization: Strong time management and prioritization skills are essential in this busy environment. This role must be able to forge its own path and take the initiative instead of solely relying on direction from others.
• Comfort in an Open Office Environment: The candidate must be able to work effectively in an open office setting with a moderate noise level. After the probation period, this role will be a hybrid position, requiring 2-3 office days per week.
• Cultural Sensitivity and Awareness: MedAire serves a diverse clientele, representing various countries and nationalities. Therefore, the successful candidate must possess a strong understanding of cultural sensitivity and awareness, enabling them to work effectively in a multi-lingual, multi-cultural environment.

MedAire's Marketing Technology Stack

• Sales & Outreach: Oracle Eloqua, Salesforce, LinkedIn Sales Navigator, ZoomInfo, Seismic, Sendoso, Smartsheet
• Content Creation & Design: Canva, Vyond, Adobe Creative Suite, Oktopost
• Web Analytics & SEO: Sitefinity, SEMRush, SiteImprove, Google Analytics & Google Tag Manager
• Communication & Webinar Platforms: GoToWebinar, Drift, Teams, Zoom
• Media Monitoring & PR: Meltwater, Vuelio

Required Work Experience

• At least 5 years of experience in a marketing role, demonstrating the candidate's familiarity with marketing strategies, content creation, and the execution of marketing initiatives. This experience can be accrued through a combination of relevant full-time positions, internships or related work experiences, showcasing the candidate's ability to adapt and excel in various marketing environments.

Required Qualifications

• Bachelor's Degree in a related field (e.g., Marketing/Communications, Graphic Design, Advertising, Public Relations, etc.)

Required Languages

• Proficiency in reading, writing, and speaking English is mandatory, ensuring effective communication and collaboration across the team and with clients.
• Additional language skills, such as German, Spanish, or Mandarin, are a bonus to help expand MedAire's reach within multilingual markets.

Travel / Rotation Requirements

• Limited travel may be required as per business needs, such as attending industry events, or trade shows. Flexibility to accommodate occasional travel is preferred.

International SOS is an equal opportunity employer and does not discriminate against employees or job applicants on the basis of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws.