Associate Marketing Manager

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/.

What you'll do here:

Thorndike Press is looking for a creative, curious and self-starting Associate Marketing Manager to promote literacy and increase awareness of accessibility provided by the large print format. Working under the direction of the Manager of Marketing, this position will create and implement campaigns and initiatives to meet strategic goals and revenue targets for public libraries, K-12 schools, and wholesale partners.

This person will maintain the website and online catalog of large print titles. This will require a blend of technical savvy and initiative to lead execution of multiple projects across various platforms. The right candidate will be collaborative and apply customer and market insight and data to decision making. They will work closely with team members in the brand and marketing communications team to develop messaging and integrated marketing campaigns that drive positive results.

Duties/Responsibilities:

• Develop data-driven marketing programs with the purpose of generating direct sales or marketing qualified leads for the sales team.
• Provide clear direction in the form of campaign and project briefs for the creation of all marketing materials.
• Extract and upload ecommerce data monthly, as well as update appropriate catalog listings and web pages.
• Implement advertising tactics with wholesale partners and build and manage Amazon advertising campaigns.
• Communicate internally with sales team to keep them informed of what's in market and the available tools to support customer engagement.
• Stay informed of marketing communication trends within social media, digital advertising, email, print, and more.
• Complete other duties as assigned to meet company goals.

Skills you will need here:

• BA/BS in Marketing, Communications, Business, or a required field
• Minimum of 1-3 years of Marketing experience
• Shown understanding of B2B and/or B2C direct marketing customer lead generation programs
• Experience carrying out automated marketing campaigns
• Strong communication skills and ability to work well with other team members, customers, sales, etc.
• High self-motivation with a focus on responsiveness
• Highly organized with attention to detail

At Gale, a Cengage Group company, we partner with librarians and educators around the world to connect 30 million distinct learners annually to essential, digital content through user-friendly technology that enhances experiences and improves learning outcomes. For more than 65 years, Gale has collaborated with academic institutions, schools, and public libraries around the world, empowering discovery and insights that push the boundaries of traditional research and advance learners in all areas of life.

Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage's EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by visiting their corresponding links.

Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1 (617) 289-7917.

If you are a Colorado state or New York City resident, please email [email protected] to receive compensation information for this role. Please be sure to include this posting's job ID in the subject line of the email to help ensure a timely response.

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.