Associate Marketing Manager-Private Brands

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's®-Infinite Possibilities. One Family.

PURPOSE STATEMENT

As an Associate Customer Marketing Manager in our Consumer Brands Division, you will be contributing to the management of multiple consumer brands division private label categories. This role includes being a key participant in customer marketing activities including the development and launch of new products, building and updating customer presentations, forecasting, analyzing market pricing data, P&L management, SKU rationalization, project management. You will also interface with, and often lead cross-functional teams (Sales, R&D, Finance, Trade Management, Regulatory and Packaging, etc.) on category initiatives and participate on a cross-divisional Product Category Business Unit Team. The position is located in Buffalo, NY. Employees will be required to come into the office 3 days a week.

KEY ACCOUNTABILITIES/OUTCOMES

Marketing Management

Assist marketing leadership in planning and executing marketing plans for category/segment within the Division and the associated budget through:

• Understanding competitive advantage
• Customer Packaging development and project management

Market Knowledge

• Anticipate, identify and analyze consumer and market trends and opportunities to maximize Rich's competitive position.
• Develop a keen understanding of the Competition, Customers and Consumers; as well as a complete understanding of the individual SKU performance in the market. This includes analysis of multiple data sources.

Key activities include:

• Data analysis to understand brand/SKU results and trends, competitive performance and consumption trends
• Turn data into actionable insights to improve product performance
• Sales and customer interaction to understand customer needs and opportunities
• Sourcing and sharing competitive intelligence

Product Management

Partnering with marketing leadership, assist in the development, maintenance and overall management of the Rich's portfolio to maximize sales and profit potential including:

• Renovation of existing products
• Launch of new products and line extensions
• Forecasting
• SKU rationalization
• Pricing review and recommendations

P&L Management

Understand the brand and any assigned product line P&L's and complete analyses as required including:

• Review of monthly product, customer, and category P&L's to manage financial return of the category/brand
• Analyze financial impact of new products and product improvements
• Participate in category reviews with division leadership

Strategic and Process Acumen

Partnering with Marketing leadership, participate in the development of category and brand strategies and plans including:

• Assist in development of the strategic plan and annual operating plan for the category
• Prepare for and participate in annual Joint Sales & Marketing planning process

KNOWLEDGE/SKILLS/EXPERIENCE

• Bachelor's degree in marketing or related field required
• Minimum 2 years of experience in a customer marketing role.
• Demonstrated financial skills to include basic analysis.
• Solid communication skills to include verbal and written capabilities; strong presentation ability.
• Experience in the food or beverage industry a plus.
• Demonstrated leadership, taking initiative and delivering results.Ability to lead and facilitate key customer interactions.
• Demonstrated success in managing and directing change.
• Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint.
• Travel Required, may be up to 20%

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Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Human Resources department at [email protected] if you need assistance completing this application or to otherwise participate in the application process.