Associate Marketing Manager (TEMP)

Job Summary & Responsibilities:

The Associate Marketing Manager (TEMP) will report to the Director, Marketing Strategy and support the Manager, Marketing Strategy, as well as the Marketing Team in the planning and execution of marketing strategies and plans for shows and distribution channels including MotorTrendTV, MotortTrend+, MotorTrend FAST TV. The ideal candidate must be a highly collaborative, proactive, data driven self-starter able to work in a fast-paced environment.

Essential duties and responsibilities include but are not limited to:

• Support Director, Manager and Team Members in the planning and execution of marketing strategies for shows, campaigns, and promotions focused on driving viewership, engagement, and O&O website views.
• Own the planning and execution of assigned projects, campaigns, and programs including planning, developing decks and creative briefs, managing creative development and delivery, tracking, reporting, and analysis
• Partner with creative teams and agencies as needed to produce best-in-class marketing materials and advertising creative including marketing plans and presentations, trailers and video assets, digital and social ads, content marketing pieces, linear spots, event activations, and print ads
• Analyze market trends and recommend changes to marketing strategies based on analysis and feedback
• Be the expert on all assigned campaigns and programs to best plan and maximize communication, opportunities, and placements to acquire subscribers
• Partner closely with internal PR, integrated marketing, social media and cross-functional teams to implement marketing plans
• Analyze performance of all marketing campaigns to evaluate success and to regularly identify areas for optimization
• Continue to retain the linear audience, drive excitement, and awareness for top linear shows and top SVOD priorities through support of strategic graphics planning and promos
• Support linear-specific projects including international asset requests, affiliate asset requests, communication with the on-air media strategy team, and strategic show support of our linear titles

Education/Experience:

• Bachelor’s degree in Marketing, Media, or Communications
• 2-4 years of experience in marketing for digital consumer products, services, or apps ideally for an entertainment brand
• Experience with subscription/membership services and SVOD products or TV Content Marketing a plus

Knowledge, Skills, & Abilities:

• Proven ability to execute fully integrated marketing strategies at a large media company
• Excellent people skills – relationship building, impeccable communication, collaboration, patience and tact 
• Ability to support a fast-paced marketing team with a variety of marketing projects and needs
• Proactive personality suited to handle responsibility, leadership and deadlines under pressure
• Experience working with established brands
• Highly detailed and organized
• Excellent communications (oral and written) skills
• Ability to adapt and pick up new tools quickly is a must
• Exceptional time management skills, including the ability to handle multiple projects with changing priorities
• Extremely resourceful with strong problem-solving/troubleshooting skills
• Solid understanding of customer path to purchase, and direct marketing KPIs, such as CPI, CPA and LTV
• Strength in analytical/problem solving skills with a data driven approach to customer acquisition
• The ability to be a team player with the confidence to take the lead and guide others when necessary with a proactive attitude, and ability to work independently as well as in a team environment
• Strong working knowledge of MS Word, Excel, and PowerPoint are critical with solid presentation skills and an ability to clearly articulate strategy, objectives, tactics, analysis and results along with rationale
• Knowledge and experience with web analytics and attribution tracking tools (e.g. Google Analytics, Adobe Analytics, Amplitude, etc.)

• The ability to sit for prolonged period of time and view computer screen
• Potential to travel to marketing shoots to oversee marketing strategy

Equipment/Software Used:

• Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
• Google Workspace
• Keynote
• Adobe/Omniture
• Tableau
• Photoshop
• Slack
• ASANA

Work Environment:

• Work is performed in an office environment that is well lit and ventilated.