Associate, Marketing Sciences (blu)

Job Description

Job Summary

The Associate, Marketing Science main responsibility is to use advanced statistics and data science techniques to build qualified audiences for our client's campaigns. This person will apply sophisticated data science, modeling, and other advanced analytics techniques to help guide our clients' audience strategy to make their media campaigns resonate better and be more effective. Using data and ML, the blu Marketing Sciences group brings to life the most qualified audiences for our clients addressable campaigns. In addition to the technical aspects required, it will involve cultivating and maintaining effective working relationships with a variety of Agency groups.

We are looking for someone who is intellectually curious with the drive and experience to identify, frame and solve business problems. They must be a critical thinker who can provide creative strategic solutions and who can follow-through with flawless execution. Critical to the role is the ability to provide thought leadership that can drive our capabilities through analytic innovations.

Above all, the Associate, Marketing Science, must be highly driven with an exceptional work ethic, determination to overcome complex challenges, and must have a desire to have huge impact on the business.

Main Duties and Responsibilities

• Audience Development

• Machine Learning, Data Mining with Machine Learning with large datasets of Structured and Unstructured data. Data Validation, Predictive modeling, data visualization techniques.
• NLP for sentiment analysis
• Mathematical and Statistical libraries in Python and/or R
• Experience in importing/exporting data for relational databases

• Measurement
• Time series
• Bayesian analysis
• Causal Inference

Knowledge and Skills Required

• Expert knowledge in an analytic and programming language such as Python, R, or a similar language
• Bachelor's degree in data science, computer science or related discipline
• Working knowledge of Predictive and ML
• Cluster & Factor analysis

• Ability to perform advanced data visualization
• Experience building end-to-end data science solutions a non-data science audience
• Experience working with and managing teams in product development
• Strong proficiency in advertising, digital media and reporting
• Familiarity with relational databases

• 0-2 years of experience required, preferably in media agency or an adjacent field.
• Excellent problem-solving skills and a dogged determination to work an issue through to its satisfying conclusion are both a must.
• Ability to generate clear, concise and comprehensive analyses that tell the story behind the data!
• Business acumen - understands the strategic levers of the business and how analytics is a catalyst for decision making.
• Demonstrated ability to be creative; to put structure around vague and unstructured requests/discussions.

• Persistence: Demonstrate tenacity and willingness to go the distance to get new things done.
• Comfortable in dealing with ambiguity and managing change, plus the capacity to move through roadblocks with enthusiasm and alacrity.
• Strong verbal communication skills, extremely well-organized.
• Analytical mindset with knowledge and passion for media, data, and technology.
• Creative thinker that is willing to challenge the norm to improve analytic processes.

• Proactive individual with strong problem-solving skills and an entrepreneurial spirit.
• Collaborative, can-do attitude a must.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

#LI-HYBRID #LI-KG1

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$100,000.00 - $120,000.00

A successful applicant's actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.