Associate- Marketing - US HCP- Non-Personal Promotion

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

While significant advancements have been made in breast cancer treatment and survival ~20% of women will have their cancer recur or metastasize. The Brand team aims to change this trajectory for thousands of women across the US with its new indication while continuing to serve women with HR+/HER2- metastatic breast cancer. The US Non-Personal Promotion (NPP) Marketing Associate for the brand will fuel additional momentum for this mission, being part of a team charged with leading world class execution of the brand for both our EBC and MBC indications during a time where the brand is becoming a market leader.

The US Oncology Brand Non-Personal Promotion Marketing Associate will work closely with the US Brand Strategy and Operations team as well as the Omni-Channel team to ensure that our customers are reached with the most current and exciting data across a wide range of non-personal channels (SOA, Display, Search, Social, EMR, HQ communications etc) that include top sites such as Medscape and Epocrates, but also in non-endemic sites such as CNN and ESPN. Today, our ability to reach our customers in this way allows us to be more targeted in our approach and is a critical way in which we interact with our customers on their terms. Especially in Oncology where the reach of personal promotion can be challenging, the Non-personal promotion strategy and plan is a backbone to the brand execution (~$20M plan in 2023), with several anticipated data milestones in the next 12 months to fuel a steady stream of engaging content to deliver the strategy.
Core Responsibilities

Strategic Execution Focus: Assess Brand business for leveraging market insights and needs to make sound recommendations on NPP executional priorities and trade-off decisions

Uncover & Advocate for Customer Insights to support Positive Customer Experiences: Through partnership with HCP brand managers and personal promotion associates, gain key HCP insights to inform engagement strategies across channels specific to customer needs

EBC and MBC-Specific Content and Integration: Partnership with strategy and operations team on non-personal promotion message execution plan for the integration/balance of EBC and MBC and content/tactic development for NPP channels.

Channel & Tactic Planning, Development, Implementation & Measurement: Develop, manage and maintain disciplined and data-driven HCP non-personal promotion marketing channel strategies, in collaboration with internal & external cross-functional teams, including but not limited to: Omni-Channel Team, Brand Associates; Enterprise Website team/Lilly IT; market research; data/analytics; agency teams; Regulatory/Legal/Medical colleagues; LVA partners, TLAC and others (e.g. advocacy, public relations) -Ensure appropriate integration with the personal promotion strategy to enable cohesive customer experience and impact. Draft Creative Briefs, estimates & timelines for deliverables - working efficiently to deliver solutions that are on-time and on-strategy.

Agency and LMS Liaison: Continue partnership and ongoing relationship with HCP creative agency(s) of record (AOR) in partnership with US Brand Sr. Director and Associate Director. Continue with healthy, effective two-way knowledge-sharing and authentic, dedicated partnerships with agency partners (e.g. account, strategy, creative, finance) to deliver executional excellence in driving creative strategies and seamless tactical implementation according to Lilly process standards.

Company Overview

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 39,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world. #WeAreLilly

Basic Qualifications

Bachelor's Degree

At least 3 years of prior relevant marketing experience, including:

Lilly Marketing - and/or - Equivalent Marketing/Industry Experience

Qualified candidates must be legally authorized to be employed in the United States. Eli Lilly and Company does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position

Additional Information

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

Additional Skills/Preferences

Experiences

- Creative Marketing Agency experience and/or with relevant external partner vendors

- Oncology or Specialty experience preferred, but not required

- Experience uncovering deep customer insights and/or market research experience

- US affiliate regulatory requirements and marketing materials approval processes

Skills

- Proven ability to work cross-functionally and to lead and influence across groups without authority

- Self-directed & disciplined with strong project management, budget management and prioritization skills

- Demonstrated strategic thinking, analytical, and problem-solving skills

- Enthusiastic, with high ability to energize and motivate others

- Excellent communication skills and ability to influence

- Thrives in complex, dynamic, changing environment and ambiguity

- Ability to use internal and external analysis to identify key areas of near and long-term opportunity for brands

- Understanding of Lilly Marketing Transformation and Agile framework

Travel: 10-15%

Indianapolis

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively "Lilly") are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( [email protected] ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women's Network, Working and Living with Disabilities. Learn more about all of our groups.

As a condition of employment with Eli Lilly and Company and its subsidiaries in the United States and Puerto Rico, you must be fully COVID-19 vaccinated and provide proof of vaccination satisfactory to the company (subject to applicable law).

#WeAreLilly