Associate Media Director

Reports To: Chief Media Officer

Location: Marcus Thomas is based in Cleveland, Ohio

WORKING ARRANGEMENT:

• In-person/hybrid for Northeast Ohio residents
• Remote for residents in the following states: AL, CT, FL, GA, IL, IN, KY, MI, NC, NH, OH, PA, SC, TN, TX, VA

Who is Marcus Thomas?

Marcus Thomas, with nearly 300 professionals in its offices in Cleveland and Cincinnati, Ohio; Buenos Aires, Argentina; and Santiago, Chile, is among America’s leading independent, full-service, integrated advertising and marketing communications agencies. With a team of brilliant experts across 16 states and seven countries, we offer a full suite of marketing communications tools, including creative development, media planning/buying, search marketing, digital and web application development, public relations, social media, and CRM/marketing automation. Our integrated approach has resulted in award-winning campaigns that harmonize all these tools into business-building plans that make a real impact.

At Marcus Thomas, we believe in earning the trust of our clients by consistently delivering measurable results. We’re not just experts in marketing, but we also understand the importance of making people’s lives better. We call that the Value Exchange. Join us and be part of our mission to be the best independent agency to work at and with.

The role

Overall, the associate media director will serve as the lead on assigned accounts, by managing development, execution and monitoring of media plans for selected clients, and will also be a key participant in the department’s and agency’s growth. Other specific responsibilities include:

• Manage and serve as the lead on assigned accounts.
• Higher responsibility for budget management as well as agency productivity management, scoping and budgeting scoped time.
• Serve as subject matter expert and help to educate agency staff.
• Participates in CoP Make a Mark plan and team development.
• Serve as subject matter expert and help to educate agency staff on specialty areas (paid social, CTV, 1PD, programmatic media, etc.)
• Support and participates in new business presentations and pitches.
• Manages media personnel, setting quality standards and enforcing adherence to those standards.
• Analyzes data, assesses advertising KPIs, and identifies media and platforms best suited to reach our target audiences for effective advertising planning.
• Develops a test-measure-learn approach and produces clear and detailed reporting, leading to data-driven decisions that produce business results.
• Oversees selection and implementation of ad technologies that enable campaign tracking and optimization of media and audiences.

Leadership

• Develop and nurture ongoing partnerships with key clients, especially at the senior level.
• Strategize, communicate and execute staffing decisions with the Partner of Media and Analytics.
• Foster an environment that inspires and encourages intelligent risk taking, innovation and creativity.
• Participate in agency/departmental task forces, project work and new business.
• Keep abreast of current events in target markets that impact clients’ businesses.
• Organize client education to better understand media landscape.

Your Impact

• You will make our clients happy by helping them meet their media objectives.
• You will help the rest of the agency, particularly account management, creative and analytics, better understand the function of media marketing and how it helps our clients.
• You will play a key role in supporting the department’s reputation as a best-in-class media provider.

Standard Qualifications

• At least 8 years of experience in marketing, communications or related field. Experience working within an advertising or media agency with large account groups on multimedia channels is a plus.
• Basic understanding of agency P/L
• Solid knowledge of agency process and business
• Advanced understanding of how media/search works together
• Advanced user of MRI-Simmons, Kantar, Pathmatics, Statista, and SQAD.

Reasons You’ll Love Working Here

• Working in a best-in-class media department for the largest buyer of media in the state of Ohio.
• Flexible scheduling; hybrid environment.
• A passion for diversity – a safe place to work where all voices are encouraged and respected.
• Benefits like flexible PTO, where the one guideline is to use common sense; use what you need to support work-life balance.
• Defined career paths for all departments, designed to map out and support your professional growth.
• Assistance for student loan repayment – because it’s the right thing to do.

At Marcus Thomas LLC, we believe that diversity is a strength and that great ideas come from all backgrounds. We are committed to creating opportunities for talented individuals who have been historically underrepresented in our industry. Women, people of color, LGBTQIA+, immigrants, people of any religion or nationality, and people with disabilities are strongly encouraged to apply. Our hiring process is equitable and qualified candidates will receive consideration for employment regardless of their race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. We are dedicated to fostering an inclusive culture where all team members can grow and thrive.