Associate Media Director, Influencer Marketing

Who you are:  

A self-starter, an achiever and a quick learner, you have a great can-do attitude, are curious and reliable. You persist through challenges and obstacles, breaking down barriers to drive positive momentum and keep those around you actively engaged and motivated.  

The Associate Media Director on the Nissan United team is able to work in a fast-paced environment, think strategically, problem solve, and have outstanding presentation and people skills. You are a vital part of a team that works together to seamlessly deliver innovative, impactful, creative and data-driven marketing plans for our Nissan client.  

What you’ll do:  

The primary role of the Associate Media Director will be to lead, plan and execute successful influencer integration within campaigns, leveraging data and best practices to continuously optimize and innovate the program.  

Strategy:  

• Work alongside the Nissan internal team and agency teams to develop, lead, and manage each campaign’s influencer strategy.  
• Work with the agency social team to ensure there is consistency in messaging and tone across all touch points. 
• Integrate with the media team to support key campaigns and initiatives. 

Influencer Marketing:  

• Work with the agency teams and client to define the right approach and implement an influencer strategy to meet the set objectives.  
• Identify and liaise with relevant influencers, negotiating contracts, and ensuring the relevant agreements are in place. Continue to optimize the content and impact influencers provide for the brand. 
• Content Marketing- work across NU teams to find opportunities to work with media partners/brands/talent to bring Nissan stories to life. 
• Interface with legal and business affairs to ensure compliance on all contracts as well as manage usage rights for content.  

Audience & Analytics:  

• Work alongside the Data Science & Audience Insights team to build an understanding of Nissan’s target audiences, applying audience data to identify effective brand influencers.  
• Understand influencer measurements and strategize ways to optimize performance.
• Analyze the end of campaign performance, coming back to the campaign objectives and business goals to identify successes and areas for improvement.  

Project Management Skills:  

• Effectively manage campaign execution, ensuring deliverables are met on time, to a high standard. 
• Communicate with influencers to manage contract fulfillment and creative executions. 
• Manage relationships with clients, interfacing with the respective program contacts to communicate strategies and execution updates.
• Support the Operations team in budget management, ensuring timely payments to talent and reporting.  

Leadership:  

• Lead, manage, coach and mentor the Media Supervisor and Associate Media Planner. 
• Collaborate across agency and client leadership to ensure the brand is coming to life across all influencer marketing initiatives. 
• Prepare and present influencer marketing recommendations, plans and POVs to clients. 

Requirements: 

• 8+ years’ media planning/influencer planning experience at a full-service agency 
• Proven work experience within social media influencers  
• Expertise in managing multiple influencers and campaigns   
• Ability to build and maintain relationships easily 
• Familiarity with online marketing strategies and channels 
• Expertise with social listening and community management tools
• Ability to grasp future trends in digital technologies and act proactively 
• Maintains excellent writing and language skills 
• Excellent communication skills 
• Multitasking and analytics skills 
• Established network within talent agencies is a plus (but not required)
• Expertise managing a team 

Who we are:

We are a modern, integrated agency created and managed by TBWA to lead all marketing and communications globally for Nissan. Designed to deliver marketing transformation, Nissan United is dedicated to helping Nissan grow its brand value around the world more effectively. The team brings expertise in data, analytics, media, customer experience and CRM, all of which help drive and inspire innovation and creativity.

Nissan United is housed within the TBWA collective. Named one of the World's Most Innovative Companies by Fast Company four years in a row, and Adweek's 2022 and 2021 Global Agency of the Year, TBWA is known for its long history of famous creative campaigns for some of the world’s greatest brands, powered by our trademarked Disruption® methodology.

TBWAChiatDay Values

Our creative product is everyone’s responsibility.

We are tough on work. We are kind to each other.

When we take care of each other, the rest takes care of itself.

TBWAChiatDay Attitudes

Curiosity: Be open minded to ideas wherever they come; curious people are often unafraid of change;

Collaboration: Self-confidence without a big ego; work with all types of people;

Integrity: What we say is what we do; it is honesty and respect in our dealings with people;

Resourcefulness: To find ways to do whatever we have to do for our clients, and our people.

Location:

Given the nature of Media and the client assigned to this role, we are only considering candidates that currently live in or wish to relocate to New York City or Nashville, TN.

The annual salary range for this role is $93,000 - $120,000 and may vary depending on the candidate’s geographic location and experience. Other compensation includes relocation costs, if applicable.

Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don’t let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.