Associate Media Director, Programmatic

As an Associate Media Director, Programatic you are responsible for the management, leadership and evolution of the online media strategy for a group of Critical Mass’ accounts. This includes, but is not limited to, ecommerce initiatives, online media and promotional support, mobile marketing, search marketing, online advertising production and both brand and direct marketing in order to maximize client business / marketing objectives. Your role largely strategic oversight with some tactical input and relationship building

You will:

• Develop, execute, and present digital media plans (inclusive of direct & programmatic buys)
• Establishes timetables for development of digital plans and manages expectations on deliverables
• Oversee partner communication, RFP process, plan negotiations and proposal evaluation
• Participate in client presentations and provide detailed insight into digital recommendations
• Lead Supervisors, Senior Planners, Planners, and Associate Planners in buy execution and career development
• Work with Digital Director to devise complementary digital strategies inclusive direct & programmatic buys
• Support Digital Director with client requests, plan changes, and digital marketplace POVs
• Work with digital planning team to ensure digital plans are on strategy and budget
• Partner with Marketing Science to analyze campaigns and recommend optimizations to maximize campaign performance
• Maintain an innovation mindset to ensure that plans capitalize on emerging digital trends
• Perform in-depth digital audience analysis including analyzing site information and demographics particular to client needs
• Build and maintain relationships with media publishers and internal agency counterparts
• Demonstrate problem solving and intervention when necessary
• Knowledge-sharing with all team members for best practice

You have:

• 8+ years of related work experience; inclusive of digital media buying and programmatic
• 5+ years of team management experience and accountability
• Strong mathematic and analytical skills
• Effective time management and organizational skills, as well as strong attention to detail
• Expertise of media consumptions habits across YouTube, CTV, OLV, Digital Audio, Digital Display, and Social
• Solid understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Technical expertise with DSP (DV360, TTD, etc) Prisma, DV, IAS, DCM, and Microsoft Suite
• Flexible and able to quickly adapt to new situations.
• Interest in automotive a plus

The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee experience possible!  CM new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.  The ask stems from our want to:

• Strengthen opportunity for continuous learning
• Improve collaboration and team relationships.
• Increase employee engagement

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to online services for families and new parents
• Extensive winter holiday office closures
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Internal Learning and Development programs
• Enterprise-wide employee discounts

The salary range for this role, based in New York is $120,000 —$150,000 USD and we continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position.