Associate Omnichannel Marketing Manager

Job Description:

Associate Omnichannel Marketing Manager

Newark, NJ

In today's world, the consumer / shopper path to purchase is no longer a linear journey. That's why it is critical that we position our brands with the right message at the right time. Omnichannel Marketing plays an important role in helping to connect brand activations with our customer ecosystems to drive a seamless, integrated experience for the consumer - whether online or in-store. The role of the Associate Omnichannel Marketing Manager is a critical one, as this role manages a complex and large budget for the team, acts as product owner for new tools & technologies used by the team, and supports the operational excellence of our brand activations & select shopper marketing activations.

What are we looking for?

• Bachelor's Degree
• 2+ years of experience in Omnichannel, Shopper, Promotions, and/or Brand Marketing, Digital Marketing, Agency Experience
• Experience with analytical and measurement/reporting & optimization
• Proficient in Microsoft Office programs, with intermediate skills in Excel and Powerpoint
• Basic understanding of Marketing mix (Consumer Promotion, Shopper, Advertising, etc.) as well as the retail environment
• Organized and detail-oriented, especially with budgets and financials

What would be your key responsibilities?

• Manages the overall budget for the team (>$100M), leveraging budgeting tools to pull together reports and presentations to leadership.
• Acts as product owner for new Tools & Technologies used by the team - Budget Management & Marketing Mix Modeling.
• Assist with Promotions/Activations including brief-writing, copy review (SCRB), and delivery of assets to vendors (specifically for Brand, C-Store and New Transactions)
• Manages financial needs for programs, including budget oversight, budget tool inputs, process requests (POs, invoices, deductions, year-end accruals, etc.) and manage the coupon process
• Provides analytical recaps of program performance and makes recommendations on optimizations/improvements
• Lead end-to-end shopper marketing efforts for smaller customers, with coaching / support from Line Manager (specifically for C-Store and New Transactions)
• Assist with ad-hoc requests from Shopper Marketing Managers / Team Director
• Partner with team lead / broader team on team engagement & impact plan activities

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we are striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.