Associate Paid Search Strategist

The Trailhead program is the start of your epic journey at Critical Mass. During your initial 12-weeks, you will embark on a custom-built learning journey to understand what we do, who we are, and how we make award-winning work with our clients. Our goal is to integrate you into the amazing work we do here at Critical Mass, and support you as part of the team to grow your career with us! 

Our Summer 2023 Trailhead Cohort commences June 5, 2023.  

All applications are reviewed on a rolling basis and the hiring location for this role is still being finalized.  

The Paid Search Strategist is responsible for managing the creation, execution, and optimization of Paid Search accounts, and acting as the day to day Paid Search contact to all assigned clients. This individual provides expertise in campaign optimization and setup, works with the Search Supervisor to develop strategic guidance, develops search engine relationships, and is regarded by the client as an expert in Paid Search operations and is a trusted advisor on SEM. The Paid Search Strategist serves as a member of the core Critical Mass Marketing and Media team, which partners with a client or clients in tandem with the Account Management team. The Paid Search Strategist is responsible for maintaining client satisfaction in regard to Paid Search goals, communication of those goals and education of future priorities and opportunities.

You Have:
•    Demonstrate a sound understating of Paid Search
•    Have a strong attention to detail
•    Have an analytical mindset
•    Ability to work in a constantly evolving industry
•    Capability to recommend new strategies, tactics, and track trends in Search and apply them to assigned clients or vertical
•    Strong presentation development and delivery skills are a plus

You Will: 
•    Adds a Paid Search perspective to the strategic and tactical direction for assigned clients.
•    Delivers reporting and analysis for assigned clients and campaigns.
•    Creates bid strategy and budgeting rules of engagement for Paid Search.
•    Implements optimizations to make sure client goals are met.
•    Creates new campaigns, ad groups, ads to help improve Paid Search performance.
•    Fosters relationships with the Search and Media experts across the company.
•    Defines and implements best practices for Paid Search.
•    Works with the broader team Media Managers and Directors to holistically plan SEM – daily, monthly, quarterly, and yearly.
•    Financial management of search engine relationships.

Critical Mass’ Hybrid Work Expectation for the Trailhead Talent:  

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible!  Our Trailhead Talent is the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we’d like to establish the expectation that you plan to work from an office 3 days per week.  The ask stems from our want to: 

• Strengthen opportunity for continuous learning 
• Improve collaboration and team relationships 
• Increase employee engagement 

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus, we provide at CM.  We understand that not everyone may feel comfortable with this expectation so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.  

If you have questions, you can email: [email protected].