Associate, Paid Social

WeightWatchers · Brooklyn NY

Company

WeightWatchers

Location

Brooklyn NY

Type

Full Time

Job Description

WW is looking for candidates to help change people’s lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encourage people to move more, shift their mindset and eat healthier while enjoying the foods they love. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all.

Who We Are

The North American Performance marketing team is responsible for driving subscription growth and revenue for the US and Canadian markets. The paid social team manages a multi-million dollar annual investment across paid social channels with a relentless focus on driving profitable membership sign ups at scale. 

What You Will Do

  • Assist in day-to-day paid social campaign management across multiple tactics and channels (Facebook,TikTok, Pinterest) including but not limited to creative & audience launches, optimizations, and daily campaign and budget management.

  • Contribute to ideation and execution of a roadmap dedicated to increasing cLTV/CAC ratio through rigorous audience, creative and landing page tests and optimizations. 

  • Provide data analysis and input into reporting decks

  • Project manage various work streams to insure team stays on top of deliverables

  • Collaborate closely with other digital performance channel teams including search, display, video, influencer/celebrity, and email.Assist with creative production/ideation for Paid Social assets in collaboration with the digital creative strategy team and creative partners.

Who You Are

  • You have a Bachelor’s degree and 1+ years of related work in marketing (paid social media team experience preferred). 

  • You’re an open-minded self-starter - when you see an opportunity for improvement, or an area of the business to learn, you take action.

  • You’re a team player who finds common ground and solves problems for the good of all.

  • You have strong written and communication/presentation skills.

  • You’re organized- you love making lists and checking them twice.

  • You’re adaptable and able to easily shift directions on goals, priorities, resourcing, and business needs, typical of a high-growth environment.

  • You believe in and understand power WW has to change people’s lives. 

  • You’re creative. You love developing unique ideas and sharing them during strategy discussions.

Base salary may vary depending on, but not limited to: skills, experience, and location. 

Base Salary

$65,000/yr to $75,000/yr

#LI-Remote

At WW, it is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

Apply Now

Date Posted

12/19/2022

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