Associate Product Manager

Description

Associate Product Manager

Location: Virginia Beach, VA (Concert Dr.)

Department: Marketing

Job Type: Full-Time

Shift: Monday-Friday; 8:15AM-5PM, Travel up to 30%. May require On-call availability.

LifeNet Health is searching for talented individuals who will embrace our mission of saving lives, restoring health, and giving hope.

LifeNet Health, headquartered in Virginia Beach, Virginia, is the largest nonprofit organ procurement organization ("OPO") and tissue processor in the United States, as well as a leading innovator in tissue engineering and regenerative medicine. Our goal is to improve the quality of human life through the provision of organs, tissues and cells for transplantation; to provide innovation in the fields of bio-implants, regenerative medicine and research; and, to serve the community with educational and support services that enhance the donation process. LifeNet Health has over 1200 employees and has a growing global presence.

How you will contribute to LifeNet Health's success:

As the Associate Product Manager, you would develop market/product strategies and tactics, as well as interfacing with commercial partners to drive regulatory approval and implementation. Responsible for providing field support, product development support, and engaging in customer events.

What you'll do:

• Implements tactical, strategic and annual marketing plans to include short term, mid-term, and long term goals and objectives for the respective product. This includes situational analysis of the market and products, revenue forecasts, competitive analysis, and identification of key opportunities and threats. Evaluate the product-marketing plan and make recommendations to ensure compatibility with LifeNet Health's mission.
• Provides ongoing support and collaborates with representatives of LifeNet Health, key opinion leaders, and Alliance partners regarding product material development, issues of product performance, and product quality improvement. Provide support to end users, field representatives, and client services staff by providing presentations focused on increasing product knowledge and clinical application/operational training.
• Develops and implements key marketing collateral materials, clinical education programs, and other marketing activities using PowerPoint and other Multi-media tools to help support the branding of the product line with our customer and partners. This may involve collaboration with external resources including alliance partners and/or medical professionals.
• Works closely with R&D teams to support new product development and launch efforts; this includes validating new product design, functionality and clinical applications with customers as well as implementing marketing and sales plans. Provide support and corrective action plans to maintain corporate objectives.
• Attends activities associated with the coordination of tradeshow and professional society meetings pertaining to the respective product. May require hands-on activity within an operating room setting.
• Develops and maintains relationships with "key opinion leaders" in the surgical community relative to the product to aid in new product development and positioning of current product lines.
• Implements pricing and product offering strategies based on customer needs and processing feasibility.
• Collaborates with cross-functional teams in the resolution of challenges and roadblocks.

What you'll bring (Minimum Requirements):

• Bachelor's Degree Required
• Bachelor's Degree Business, Marketing, Healthcare or related field from an accredited college/university Bachelor of Science Degree or MBA Preferred
• AATB-CTBS Certified Tissue Bank Specialist preferred
• 2 years' work experience within medical field and/or marketing required
• 1 year Medical Sales or marketing experience preferred

These would be nice too (Knowledge Skills and Abilities):

• Ability to influence without authority
• Professional communication and presentation skills
• Proficiency in Microsoft Office
• Knowledge of Operating room procedures preferred

Why work at LifeNet Health?

We have a fierce drive for our mission of Saving Lives, Restoring Health, and Giving Hope. You won't find another company with a culture as strong as ours.

• 403(b) and Pension Plan
• Medical, dental, and vision coverage
• Corporate sponsored events
• Work-life balance with generous paid time off
• Tuition reimbursement
• Personal career and skill development opportunities
• Wellness Program & Employee Assistance Program (EAP)
• Dedicated and passionate co-workers

We are proud to be an EEO/AA employer EOE/M/F/Disability/Vet. We maintain a drug-free workplace and perform pre-employment substance abuse testing.