Associate, Product Marketing

Product Marketing Associate

This role is responsible for managing updates of existing marketing collateral, campaigns, digital/web and social media content. The Generalist team partners with the Public Product Positioning team to create new content and messaging for product launches, campaigns, and strategic initiatives. The team also partners with the Marketing Services team to oversee content and updates throughout the full suite of materials.

Product marketing is responsible for supporting all of Nuveen’s actively marketed products throughout their entire lifecycle – from conception, to launch, to growth and promotion, as well as closures and mergers. The team creates standard materials for the full suite of products and campaign content for highly promoted products. The team supports U.S. and non-U.S. distribution channels and partners closely with marketing colleagues globally to provide an integrated marketing approach. The position requires very close collaboration with members of marketing, product, client portfolio management and investments to raise awareness of our products and meaningfully grow and retain assets.

Key Responsibilities and Duties

• Manage and implement updates of marketing collateral and web content including presentations, strategy profiles, product commentaries, web pages, paid search, paid social, display ads and other sales-support materials and content

• Collaborates with design, content, social and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources

• Works with compliance department to ensure materials meet FINRA and/or SEC regulatory guidelines and supports compliance process from initial submission to final approval

• Takes initiative to explore new approaches to increase efficiency and improve processes without sacrificing creativity or quality

Educational Requirements

• University (Degree) Preferred

Work Experience

• No Experience Required

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
5IC

Preferred Qualifications

• University Degree
• 1+ years of experience managing updates to marketing materials, presentations, website content, paid search, and social media
• Strong knowledge of PowerPoint, Excel, Word, Adobe, Zoom, Seismic, MarTech workflow tools
• Excellent communication and relationship management skills with the ability to express complex issues succinctly and clearly to business partners
• Strong leadership and organizational skills
• Experience with managing a broad range of initiatives and demonstrating flexibility to adapt to changing priorities and timelines
• Comfortable operating in/with a multi-location and multi-national extended team
• Able to operate under time pressure and multi-task
• Proven ability to network within an organization
• Enthusiastic individual, with a collegial approach, able to work in a culturally diverse organization and at different levels of the business
• Demonstrates diligence, analytical approach and works proactively to resolve issues
• Able to think independently and challenge or escalate roadblocks when needed

#LI-VM1

Related Skills

Accountability, Adaptability, Audience Insights, Communication, Delivers On-Product Marketing Strategies, Digital Savviness, Market/Industry Dynamics, Prioritizes Effectively, Product Marketing, Relationship Management, Story Telling, TIAA Products/Services Acumen, Waterfall Project Management

Anticipated Posting End Date:

2024-09-12

Base Pay Range: $63,500/yr. - $101,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

_____________________________________________________________________________________________________

Company Overview

Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at www.Nuveen.com

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. 

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: 

Phone: (800) 842-2755

Email: [email protected]

Privacy Notices

For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here.

For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here.

For Applicants of Nuveen residing in Europe and APAC, please click here.