Associate, Product Marketing

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What You'll Be Doing

CIBC Asset Management is among the largest investment managers in Canada with over $200 billion in assets under management. CIBC Asset Management offers and supports a variety of investment products to meet the needs of investors in the Institutional, Mass, Mid and High Net Worth market segments. As the Associate, Product Marketing, you will assume a supporting role in the day-to-day marketing operations of CIBC’s investment products. You will primarily focus on developing and maintaining marketing materials, fund fact sheets, fund commentaries, performance reports, and other sales support tools. You will also help senior marketing staff with coordinating on product launches, product marketing campaigns and programs to grow and retain assets.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How You’ll Succeed

• Development & Execution - Create, lead, and own the development and execution of product marketing collateral including, fact sheets, performance reports, sales tools in collaboration with product and sales teams. Develop an in-depth and ongoing knowledge of CIBC Asset Management product line-ups.

• Marketing - Support marketing functions related to product and sales including product changes and sales communications. Manage and maintain product marketing collateral library with annual updates and governance approvals. Creation of social content supporting CIBC Asset Management products and services.

• Relationship Building & Collaboration - Collaborate with cross-functional digital teams to ensure marketing content is effectively published.

Who You Are

• You demonstrate 3+ years of experience in the Financial Services investment industry and knowledge of the fundamentals of mutual funds, ETFs and the asset management industry. Knowledge of National Instrument 81-102 for marketing and sales communications is an asset. Completion of the Canadian Securities Course is preferred.

• You understand that success is in the details. You notice things that others don't. Your attention to detail and project management keeps content accurate, on brand, and on time.

• You're digitally savvy. You have a high proficiency in MS Office (Powerpoint, Excel, Teams, SharePoint). Experience with marketing automation software and Seismic an asset.  

• You look beyond the moment. You make decisions and take actions that will make a difference today and tomorrow. You proactively seek new opportunities to define what's possible. 

• Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 12th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking, Communication, Customer Engagement, Direct Marketing (DM) Campaigns, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, Teamwork, Waterfall Model