Associate Product Marketing Manager

In this opportunity as an Associate Product Marketing Manager, Inbound Legal Technology, you will:

• Carry out market research and analysis, collating both internal and external insight, to help drive direction and priorities for our products
• Understand current product portfolio and positioning, buyer & user personas, competitive environment, and market opportunities. Solutions may include Document Intelligence, Case Center, Strategic Insights, Financial Insights, 3E, and HighQ. Personas include lawyers, law firm administrators, legal technologists, court administrators, in house corporate counsel, legal department operations staff.
• Perform qualitative and quantitative research with customers, to understand the needs of our customer markets
• Develop a deep understanding of our customers pain points and goals to articulate clear and differentiated value propositions
• Deliver and support development of high-impact product marketing activities that drive and support product awareness, client usage and retention, market leadership, and enable new sales and up-selling/cross-selling across the legal technology portfolio.
• Provide support to Outbound Product Marketing, for go to market activities including key messaging, proof points and tactics.
• Communicate product value propositions to the market and internal/external teams and develop materials/tools that support the channels/segments in meeting their sales and revenue goals.
• Provide analyses to determine ROI and effectiveness, and recommendations for program refinement.
• Conduct win / loss interviews and other customer-facing initiatives to bring insights into the company.
• Gather info from appropriate business partners to create customer communications when necessary.
• Work closely with internal and external teams including channels/segments, product management, sales, sales enablement, inbound product marketing, marketing strategy, creative and production, campaign planning, and content center of excellence to develop and execute product marketing programs and initiatives.
• Provide ongoing reporting and updates to key stakeholders on programs, activities, and results.
• Coordinate with other Thomson Reuters divisions and teams on select ad hoc projects

You're a fit for the role of Product Marketing Manager, Inbound - Legal Research if your background includes:

• 2+ years of product marketing and/or relevant experience with specialized training. Relevant experience may be in product management, marketing, sales or customer service, or have experience working in a law office, corporate legal department, courthouse, or government agency.
• Experience in the use of legal technology is preferred
• Customer-centric; able to represent the customers' perspective and maintain strong client relationships; and strong commercial acumen with an ability to 'think like a customer'
• Strong knowledge of marketing and sales operations
• Ability to communicate persuasively and tactfully with all levels of management, co-workers, and customers, in written and verbal form
• Strong working knowledge of Microsoft Excel and PowerPoint
• Highly organized and motivated with ability to drive results
• Project management and analytical skills
• Strong Team player, positive attitude, adaptable to change
• Experience with the legal services market is an advantage
• Bachelor's degree required

What's in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social, and Governance (ESG) initiatives for local and global impact
• Purpose-Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Bonus: Base salary and a variable compensation that is directly related to your success

#LI-PK1

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on https://thomsonreuters.com.