Associate Product Marketing Manager

Associate Product Marketing Manager

As our Associate Product Marketing Manager, you will collaborate across teams to design a complete user journey to impact product adoption and growth metrics during the user’s entire life cycle. You will be responsible for determining user journeys, segmentation, positioning, naming, competitive analysis, internal and external communications to shape the voice of the product and help it to retain a loyal consumer base.

Responsibilities

• Work across several aspects of marketing – from segmentation, branding and positioning to targeted outreach and strategy, go-to-market strategy, campaigns, constructs and communication and combine them into user journeys to impact respective product funnels

• Perform A/B tests, conduct impact analysis, and gather user feedback to optimize and understand users’ gaming experience and improve product engagement. The role is the connecting line between user acquisition and retention. 

• Create performance benchmarks across user cohorts to improve conversions using cross channel communication journeys panning In-App, Push, Direct Messaging, Email, WhatsApp etc.

• Partner with cross-functional stakeholders including Marketing, Design, Product, and Analytics to drive product roadmaps, strategy, and execution.

• Develop actionable, data-driven insights to drive product and marketing strategies.

• Leverage marketing insights to better understand our customers and represent the voice of users. 

• Develop and follow through the execution of the marketing strategy successfully while collaborating cross-functionally and building consensus with effective project management expertise.

Requirements:

• MBA or B.Tech with relevant experience.

• At least 2-3 years’ experience in user engagement, retention, marketing automation, and CRM.

• Experience in market research, messaging, positioning, branding, creative development, and campaign execution.

• Experienced in planning and rolling out new product features using marketing campaigns.

• Passion for working with technology products and solving consumer needs.

• Ability to identify and implement scalable process improvements.

About Junglee Games
Junglee Games is a leader in the skill-gaming space, with over 25 million users. Founded in San Francisco in 2012, and funded by top-tier Silicon Valley VCs, Junglee Games is the fastest-growing skill-gaming company in the world. Some of our notable games are Junglee Rummy, Eatme.io, Junglee Teen Patti, and Howzat.
With teams in 7 countries, Junglee is 300+ people strong and has close to doubled in revenues and headcount every year. With YOY growth of 80-100% and high profitability, Junglee will see close to $600 million in gross transaction volumes in FY19-20 and scale to 50 million users.
Our team has worked on international AAA titles like Transformers, Real Steel, Mech Conquest, and Dueling Blades. Our designers have worked on some of Hollywood’s biggest hits, including the movie Avatar.
Junglee is not just a gaming business - it is a blend of data science, innovation, cutting-edge technology and, most importantly, a values-driven culture that is creating the next set of conscious leaders.
Our mission is to build entertainment for millions of people around the world and connect people through high-quality games with customer delight.
Junglee Games is an equal opportunity employer. The organization celebrates diversity and takes pride in its inclusive environment where all employees are treated equally.