Associate Product Marketing Manager

Job Title: Associate Product Marketing Manager
Location: Remote or Local (Waco, Texas)
Department: Marketing
Reports To: Product Marketing Manager

Company Overview
At AxisCare, we are dedicated to revolutionizing the home care industry with innovative software solutions that enhance the quality of care and streamline operations for caregivers, patients, and administrators. Our cutting-edge technology empowers home care agencies to deliver exceptional service and achieve operational excellence.

Position Overview
We are seeking a highly motivated and detail-oriented Associate Product Marketing Manager to join our dynamic marketing team. In this role, you will support the development and execution of marketing strategies for our home care software products. You will work closely with cross-functional teams, including product management, sales, and customer success, to ensure our products meet market needs and drive growth. You'll be our champion for understanding the voice of the customer and market trends, translating those insights into actionable strategies, and crafting the narratives that resonate with our target audiences.

Key Responsibilities

• Conduct market research to identify customer needs, industry trends, and competitive landscape.
• Gather and analyze customer feedback to identify areas for product improvement and innovation.
• Analyze market data to support product positioning and go-to-market plans.
• Develop clear and compelling product messaging that resonates with target audiences.
• Create and maintain product positioning documents and value propositions.
• Assist in the creation and execution of go-to-market plans for new product launches and updates.
• Collaborate with the product team to ensure alignment between product features and market demands.
• Develop marketing collateral, including product datasheets, case studies, whitepapers, and presentations.
• Field ad hoc content and support the sales team with marketing collateral, training materials, product demos, and competitive analysis.
• Manage and maintain the sales enablement content repository and ensure that all information is easily and readily accessible at point of need.
• Assist in planning and executing marketing campaigns, including email marketing, webinars, and social media initiatives.
• Work closely with product management, sales, and customer success teams to ensure alignment on product strategy and messaging.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: 3+ years of experience in product marketing, preferably in the software or healthcare industry. Experience in home care software is a plus.
• Skills:
  
  • Strong understanding of marketing principles and product lifecycle management.
  • Excellent written and verbal communication skills with the ability to craft persuasive messaging.
  • Proficiency in market research, data analysis, and competitive analysis.
  • Ability to work collaboratively in a fast-paced, cross-functional environment.
  • Familiarity with marketing tools and platforms (e.g., CRM systems, email marketing software, analytics tools).
• Attributes:
  
  • Analytical mindset with strong problem-solving skills.
  • Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.
  • Creative thinker with a passion for understanding customer needs and delivering impactful marketing solutions.

What We Offer

• Benefits Package: Full Health, dental, and vision insurance, 401(k) plan, paid time off, and other benefits.
• Professional Growth: Opportunities for career development and advancement within a growing company.
• Inclusive Culture: A collaborative and supportive work environment where innovation and diversity are valued.

How to Apply
To apply for the Associate Product Marketing Manager position, please submit your resume and a cover letter detailing your relevant experience and interest in the role to Associate Product Marketing Manager - AxisCare - Career Page (applytojob.com).
AxisCare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.