Associate - Search Engine Marketing

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

Organization Overview:
Lilly is seeking a Search Engine Marketing specialist to elevate its externally recognized In-House Paid (SEM) Team and create meaningful connections with consumers and healthcare providers, drive business results, and ultimately help deliver on its company purpose to make life better for people around the world.

The Search ecosystem is particularly dynamic and swiftly evolving - marked by shifts in user behavior and loyalty, new ways to leverage data, and more. Lilly recognizes the need to keep a continuous pulse on the Paid Search landscape to ensure its solutions and expertise remain current and relevant as it strives to meet the needs of customers when and where they want to engage.

The Search Engine Marketing Senior Associate is charged with working with a highly motivated team, driving strategy & operations within a business unit, and driving both executional excellence and channel innovation in partnership with Brand Teams, Therapeutic Areas, and Cross-Functional players across Lilly USA.

The Search Capabilities Team is part of Lilly's Digital Engagement Organization - joining the Enterprise Website Team and Social Media Center of Excellence - which collectively designs and deploys integrated, innovative digital marketing strategies to improve health outcomes and address timely business needs across Customers, Business Units, Functions, and Geographies.

Responsibilities:

The Search Engine Marketing Senior Associate will be responsible for assisting with the development of a strategic framework for paid search within a business unit; which includes helping to develop a keyword approach across customer groups, daily search campaign management, optimization and partnering with leading technology partners in the search space. The Search Engine Marketing Senior Associate will also be responsible for partnering with cross functional teams and marketing teams to establish Key Performance Indicators that align to the overall brand strategy and channel mix. The Search Engine Marketing Senior Associate will also be responsible for developing and driving testing initiatives and process improvement with cross-functional partners to continually build on success.

Specific responsibilities:

• Lead development of an effective, cohesive paid search strategy, including an overlap strategy between Healthcare Provider and Direct To Consumer paid search campaigns, within a therapeutic area.
• Leverage data and key customer insights/needs to identify new, scalable opportunities and/or capabilities to improve the customer experience via Paid Search strategy and execution

• Deliver executional excellence for Launch and Established Brands by effectively partnering with key internal and external stakeholders (e.g., Enterprise Website Team, Brand Teams, Functional Leads, Media Services, Commercial Analytics, Media Agencies, Creative Agencies) to set expectations, and align to Paid Search strategy and execution.

• Build, execute and manage Paid Search campaigns across Lilly's Portfolio of Brands.
• Identify new optimization and testing opportunities to enhance search performance and drive the business forward.
• Foster productive industry relationships and manage integration among key strategic partners.
• Foster collaborative relationship with key internal teams.
• Responsible for performance readouts, daily budget management, reporting, pacing, ongoing keyword research and optimization.

Basic Qualifications:

• Bachelor's Degree
• Minimum 4 Years of specialized Search Engine Marketing (SEM) experience with demonstrated understanding
• Proven track record as a Search & Digital Marketing Innovator with comprehensive expertise and understanding of Search Engine Marketing (SEM) landscape
• Expert knowledge of Search Platforms (Google, Bing (Microsoft), YouTube, Skai etc.).
• Strong marketing and organizational agility; ability to collaborate, lead, and prioritize across multiple work streams and teams.
• Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.

Additional Skills/Preferences:

• Strong collaboration cross-functionally
• Prior Media Agency experience managing SEM strategy and execution.
• Strong organizational skills and ability to handle multiple projects simultaneously
• Proficient in Excel
• Ability to influence without authority from peer level to VP level.
• Demonstrated ability to work with complexity and provide simple yet eloquent solutions

Additional Information:

• Location: Indianapolis. Remote possible
• Travel Percentage: 10%

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively "Lilly") are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( [email protected] ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women's Network, Working and Living with Disabilities. Learn more about all of our groups.

As a condition of employment with Eli Lilly and Company and its subsidiaries in the United States and Puerto Rico, you must be fully COVID-19 vaccinated and provide proof of vaccination satisfactory to the company (subject to applicable law).

#WeAreLilly