Associate Social Media Manager

Traveloka · Other US Location

Company

Traveloka

Location

Other US Location

Type

Full Time

Job Description

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

  • Develop and implement content pillars that align with the brand's overall objectives, ensuring consistency and relevance across all social media platforms.
  • Oversee the creation of high-quality, engaging content that speaks to target audiences while maintaining brand tone and identity.
  • Collaborate with creative teams and product marketing teams to ensure content supports campaigns and launches.
  • Drive organic growth and engagement by optimizing the earned media
  • Develop strategies to leverage user-generated content, reviews, and media coverage to amplify brand visibility through earned media.
  • Monitor social platforms for opportunities to drive earned media mentions.
  • Create and execute social media content calendars in line with content pillars, ensuring a cohesive strategy across platforms.
  • Analyze social media performance and earned media metrics to optimize strategies, measure success, and report results to stakeholders.
  • Keep up-to-date with social media trends, competitor activities, and emerging platforms to continuously refine the brand’s social media approach.
  • Manage freelance content creators, ensuring timely delivery of content and adherence to quality standards.
  • Oversee the payment process for freelancers and external contributors.

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Requirements

  • 3+ years working experience in developing content pillars and driving earned media strategies.
  • Strong understanding of social media platforms, trends, and performance metrics.
  • Experience in managing influencer campaigns, earned media collaborations, and KOL relationships.
  • Excellent communication and good leadership skills, with the ability to manage freelancers and collaborate cross-functionally.
  • Strong analytical skills to measure and optimize social media performance

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Apply Now

Date Posted

11/19/2024

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