Associate Strategist

Responsibilities:

• Responsible for diving deep into audits and 5 Signs projects to understand the business, consumer relevance, category opportunities, cultural happenings, experience moments, and what makes the brand unique. 
• Understand and learn methods to get to findings needed - strategy tools and resources, as well as creative digging 
• Involvement in primary research methodology (eg. screener development) participating, compiling “hot takes” findings into a report, and presenting results in internal meetings 
• Participate in strategy development initiatives (5 Signs, positioning, annual plans, creative briefs, etc)- eg. developing strategic “territories”
• Proactive Field Work - observing and interviewing consumers for relevant clients 
• Monitors and interprets business, category, cultural and social trends relevant to clients.
• Participate in brainstorms, share feedback in creative reviews, and attend client meetings to better understand the role of a strategist in every level of discussion 
• Support new business in audits and insight gathering.

Qualifications:

•  Bachelor’s degree from a four-year college or equivalent industry experience preferred.
• 1+ years of work experience, including fieldwork or internships in advertising either in creative work or qualitative research and/or training or equivalent combination of education and experience required.