Audience Strategy Manager

About You

Our Customer team is seeking a Customer Strategy and Analytics expert to support our Customer organization with all aspects of marketing strategy, execution and customer analysis. This individual will be tasked with an active role in projects, to lead key projects, recommend tactics, analyze results and iterate. This manager of Audience Strategy will help Nutrafol further mature our customer experience and capabilities. Using multiple data sources and research, this role will have a deep understanding of our customers, their behaviors and goals. This role will support all of the business as needed. 

Responsibilities:

• Using data and research, identify opportunities and strategies in support of goals   
• Translate customer insights into stories and actionable customer journey initiatives
• Partner with the data team to identify reporting needs and develop a consistent cadence 
• Assist in managing the creation, articulation and execution of Customer hypothesis’ and testing
• Partner with finance to forecast opportunities and tests 
• Work with cross-functional partners to communicate findings of customer research
• Support the management of technical customer journey and engagement levers.  Segment Journeys, Brightback cancellation flow, media Orchestration, etc.

Requirements:

• Degree or proven training in Marketing, Computer Science, Mathematics or equivalent
• 5+  years of professional experience as a Customer Marketer or Analyst
• Strong understanding of marketing practices
• Experience in data visualization
• Experience in creating and sharing customer analysis
• Experience in marketing analytics tools (Google Analytics, Adobe Analytics, MixPanel, etc.)
• Ability to organize and manage multiple priorities and projects while making consistent progress and answering business questions and needs

Preferred:

• Understanding of SQL or other query language
• Understanding of testing methodologies (Website and digital A/B/N testing) and analysi