AVP, Consumer Marketing - HOME

Job Description:

Role Summary/Purpose:

Synchrony HOME is a closed looped network of home-related retailers. Key responsibilities are to further develop and execute the consumer marketing strategy for the Synchrony HOME program with a heavy emphasis on driving network cross shop awareness and spend, cross marketing acquisition and digital marketing strategies. This important role requires a passionate, proven digital marketer with demonstrated ability to drive growth and change via a focus on customers, people, process, and innovation.

The successful candidate will work with Sales, Analytics, Digital and Marketing Execution teams to:

• Determine approach to build growth for the Synchrony HOME program by collaborating with other Synchrony Financial business functions (Sales, Operations, Technology) to develop new capabilities and to expand/operationalize existing ones.
• Leverage industry experts / consultants in home-related retail segments, technology, and consumer/dealer networks.

We're proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities:

• Orchestrate consumer growth plan and drive omni-channel strategy development and execute campaigns across all lifecycle stages for prospect consumer and cardholder audiences.
• Coordinate omni-channel marketing strategies, including traditional and focusing heavily on digital marketing. Build on current plan and incorporate future growth plans (Site, Search Engine, Display Ads, Mobile, Social Media) for continued growth of the Synchrony HOME program. Utilize innovative technology such as Dynamic Yield, Movable Ink, etc
• Campaign development across cardholder base to drive maximum adoption and utilization while increasing customer satisfaction and profitable sales growth.
• Work closely with Analytics to development of modeling, forecasting, and leverage Test and Learn for measurement of marketing activity and cardholder campaigns to ensure maximization of investment and brand awareness reach.
• Collaborate with and coordinate alignment of strategy and execution efforts with the Home Client Marketing teams.
• Ensure program and Synchrony Financial performance goals are met.
• Ensure company compliance requirements are satisfied as well as protections from enterprise risk.
• Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor's Degree or, in lieu of a degree, a high school diploma and 9 years of marketing experience in the credit card, financial services or payments industry
• A minimum of 6 years of total marketing experience that includes at least 4 years of consumer marketing experience and 3 years of digital marketing experience
• Ability to travel as needed ~10%

Desired Characteristics:

• Working knowledge of Workfront/Cosmos or similar tool.
• Marketing experience in credit card networks, financial services, or retail industry
• Ability to leverage technology and help create new products, channels, and business models
• Breadth of knowledge and experience in marketing B2C/B2B
• Experience with web-based sales / marketing activities and/or mobile technologies
• Familiarity with loyalty programs and direct to consumer marketing strategies
• Highly effective working with cross-functional teams and external clients; able to negotiate and influence to define and deliver on priorities.
• Familiarity closed loop marketplace
• Excellent written and verbal communication skills
• Exceptional strategic, organizational, and prioritization skills
• Capable of influencing and relationship-building
• Demonstrated self-motivation and initiative
• Quantitative and creative acumen

Grade/Level: 11

The salary range for this position is 90,000.00 - 155,000.00 USD Annual

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Some positions are bonus eligible.

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing