AVP, Customer Data Platform Strategist

Job Description:

Role Summary

The AVP, Customer Data Platform Strategist will serve as the primary leader for driving forward-thinking customer engagement strategies that leverage the power and capabilities of the CDP. This role will work cross-functionally to advocate for the use and adoption of CDP features across Synchrony marketing partners.

In addition to overseeing and promoting the CDP campaign strategy opportunities, this role will support the vision, strategy and planning of the Customer Data Platform as well as the broader Marketing Technology stack.

Essential Responsibilities

• Develop strategic, omni-channel activation use cases leveraging the customer data platform and existing MarTech platform solutions
• Develop scalable enterprise journey solutions across enterprise marketing and servicing sites connecting data assets (1st-3rd party; known and unknown)
• Establish strategic CDP capabilities & KPIs to help further drive enterprise adoption and user engagement
• Work closely with Demand Generation partners, understanding capabilities and opportunities across owned, earned and paid media channels.
• Provide strategic insights with/to internal stakeholders into the 'art of the possible' of the customer data platform and digital audience activation
• Provide strategic insights and recommendations regarding complimentary technologies further enabling the art of the possible for digital activation
• Conduct strategy sessions across business verticals grooming client needs into actionable development backlog items
• Provide strategic implementation support to existing MarTech teams
• Serve as a key partner and subject matter expert across the organization regularly interacting with all levels of the organization.

Qualifications/Requirements

• Bachelor Degree with focus in Marketing, Engineering and/or Data Analytics or, in lieu of degree, a high school diploma/GED and 8+ years of data science, digital media and/or audience management experience

• 5+ years of professional experience, to include (can be concurrent):
  • 3+ years experience developing omni-channel marketing strategies
  • 3+ years experience in audience development and/or marketing universe and segmentation strategies across all channels
  • 3+ years hands-on experience working directly with digital media marketing campaigns across paid, earned and owned channels, experience with social media platforms and Google Analytics preferred.

Desired Characteristics:

• Significant hands-on experience and industry knowledge designing and delivering digital marketing activation strategies
• Demonstrated understanding and command of customer-facing platforms, applications or technologies.
• Strong command of digital marketing activities, including omni-channel strategies that incorporate social, SMS, email and display engagement
• Strategic and creative thinker with successful history of synthesizing insights to inform business decisions and lead strategic discussions; providing innovative thought leadership and developing actionable outcomes with tangible results
• Technical knowledge and understanding of digital advertising delivery and media tagging
• Experience in Agile methodologies and processes
• Experience in developing and leading nascent enterprise initiatives.
• Broad experience working with internal cross-functional partners (i.e., IT, Enterprise Operations) to ensure alignment of priorities and requirements.
• Experience with consumer financial services organizations, preferably with exposure to credit card marketing or retail marketing, consumer protection, privacy and related laws and policies.
• Understanding of governmental privacy regulations on the collection and use of customer data (such as GDPR and CPRA) and its overall impact[s] to marketing strategies.
• Experience in growing and developing team members in a manner consistent with platform vision, company culture and customer success.

Grade/Level: 11

The salary range for this position is 75,000.00 - 150,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing