AVP, Insights Activation

Please note that communications between CMB and potential candidates will only originate from an @cmbinfo.com address.
About Us
CMB is a full-service custom market research and strategy firm based in Boston. As a Top 30 Insights & Analytics company, we’re known for our relentless business-decision focus and cutting-edge creativity. Our passion is helping the world’s leading brands engage, innovate, and grow. We leverage the best of advanced analytics, consumer psychology, and market strategy to tackle game-changing initiatives and business challenges for our clients.
What about our culture? Simply put, our people are our power. We have a diverse, inclusive and collaborative team of bright perspectives and curious minds. At CMB you’ll have plenty of opportunities to achieve your full potential. From learning new skills, expanding your expertise, and continuing to advance your professional development, you will feel supported and valued. 
Our benefits say a lot about how much we value our employees: we offer a fully paid sabbatical, a $250 wellness stipend, paid time off to volunteer, generous medical plans, a 401k match, and more. Every employee also gets to enjoy an employee stock ownership plan (ESOP).
ESOP? Yes, we are 100% employee owned! An ESOP is like a qualified retirement plan, similar to a 401k, but you don’t have to make any contributions to participate in the rewards. When we each work hard to provide exceptional service and deliverables to our clients, the positive performance of the company increases the value of our stock and enables the accumulation of wealth for all our employee-owners.
About the Position
The AVP, Insights Activation will lead a newly formed team that ensures that our research is strategic, innovative, and visionary. In this role you will guide our solution frameworks to deliver outstanding research and drive strategic decisions among our client’s leadership team. You will oversee a team of graphic designers and research storytellers that build world class proposals and final deliverables in collaboration with CMB practice leaders, account executives, researchers, and the growth strategy team. You will also engage directly with existing and prospective clients to showcase our Insights and Activation capabilities and guide clients on how to achieve their goals based on the research findings.
This role will report directly to CMB’s VP, Growth Strategy. This role may be remote or hybrid out of our Boston office.
About You
People say you are a big picture thinker who is creative, innovative and strategic. You are insatiably curious, love using technology, and comfortable in a room full of senior execs. You love getting to the “so what” and “now what” and connecting the dots for clients so they internalize insights and effectively act on them. These are just a few of the reasons you’re excited to work for a tech-enabled market research company that is established and has a record of success – just like CMB!
About Your Background
You’ve acquired a multi-disciplinary design, insights and strategy background and are ready to bring it all together by leading a team centered around delivering research, insights, design, and storytelling in unique, memorable, and highly impactful ways.
Responsibilities and Expectations 
Essential Duties 

• Build and maintain proprietary high level CMB frameworks that guide Sr. Executives to get more value from the work we do and deliver insights beyond a PPT report
• Lead our storytelling and design team to deliver better engagement, alignment and outcomes from proposals, activation workshops and lunch & learns with clients
• Work directly with clients and our practice leads to deliver innovative reporting & socialization approaches that ensure our clients can act on the recommendations from our research. This could include participating in client presentations, alignment meetings, brainstorming sessions or activation workshops.
• Identify proprietary new research activation solutions that bridge insights to strategy and create incremental revenue streams.
• Orchestrate internal training on design and storytelling best practices to “train the trainers” and ensure all deliverables meet our high standards.
• Work cross-functionally with brand growth and product development & innovation teams to develop new AI + HI research solutions and build related go-to-market strategy including sales and marketing collateral
• Work closely with the Brand Growth team to create content, showcase our success, and deliver against our brand values in all of our work.

Team Management

• Manage team of graphic designers and research storytellers
• Actively manage the team by continuously measuring and discussing performance, providing mentoring and coaching feedback, and creating development opportunities for team members
• Ensure a high degree of employee engagement and positive / professionally constructive feedback
• Partner with members of People & Culture to effectively recruit and onboard new CMB talent, when necessary
• Collaborate on the definition, and successful deployment, of The CMB Difference
• Partner with others to develop and deploy standardized trainings

Qualifications

• MBA or master’s in marketing, design or related field
• 5+ years in Consumer Insights. Mix of agency and client-side experience preferred
• 3+ years client facing agency experience working within brand strategy, consulting, account management, and/or account planning. Expert meeting facilitator.
• Experience conducting custom research for enterprise brands, ideally within Financial Services, Media and Entertainment, and/or Technology industry
• Highly creative and strategic with a strong understanding of design principles
• Knowledgeable on GenAI tools and AI driven research technology
• Interested in leading a team and driving revenue growth

Travel

• Up to 20% travel

*No agency assistance needed*
*No visa/work authorization available*
CMB strongly encourages candidates from diverse backgrounds and experiences to apply. We recognize that people from structurally marginalized groups often only apply to jobs if they meet 100% of the qualifications, despite the reality that applicants rarely ever meet 100% of the qualifications. If you have demonstrated experience in the custom market research and insights industry and this position aligns with your experience and interests, please apply!
CMB is an Affirmative Action and Equal Opportunity Employer and encourages applications from all qualified individuals without regard to race, color, national origin, religion, sex, gender identity, sexual orientation, age, disability, or protected veteran status, or to other non-work-related factors. As part of our commitment to inclusivity, CMB will ensure that persons with disabilities are provided reasonable accommodations. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Kate Milligan at [email protected]. 
The annual base salary range for this position is $123,600-$150,000 plus bonus, benefits, and an employee stock ownership plan (ESOP). The base salary is dependent on a variety of factors including (but not limited to) experience, expertise, skills, and employee's location.