AVP, JCPenney Acquisition and Activation

Job Description:

Role Summary/Purpose:

Reporting to the JCPenney - Acquisition and Activation Manger, this visible role will lead marketing efforts to grow JCPenney credit consumers across a variety of financial products and channels. Key to the continued turnaround and growth of the JCPenney portfolio, this position will work directly with the client, the JCPenney client team, and across the Synchrony enterprise to drive acquisitions and consumer onboarding strategies for our full suite of product offerings.

We're proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities:

• Execute the marketing plan to ensure new account growth and optimize cardholder engagement for the JCPenney credit card portfolio.
• Develop and maintain key relationships with JCPenney partners as a point of contact for marketing programs and legal reviews.
• Manage statement marketing channel including client 3rd party inserts.
• Work closely with Performance Marketing and Legal to implement marketing plan for cardholder programs and client initiatives.
• Work with JCPenney Field Sales Team on in-store initiatives, contest, spiffs and etc. as needed.
• Work with subject matter experts to estimate size, develop business requirements, and schedule projects that create or enhance product acquisition and cardholder engagement capabilities for JCPenney
• Ensure efficient, timely, within Budget and compliant execution of all cardholder marketing campaigns.
• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's degree, or, in lieu of a degree, a high school diploma/GED and 8+ years of professional work experience in the financial services field to include:
• 4+ years of marketing experience preferably in the credit card, co-brand credit card or retail / financial services industries
• Ability to travel (~10%)

Desired Characteristics:

• Outstanding communications, relationship building, influencing, resilience and collaboration skills.
• Experience working directly with a client partner
• Strong problem solving skills with a demonstrated ability to evaluate situations using multiple sources of information.
• Experience in writing business requirements to ensure proper program design and organizational support.
• Strong Budgeting Skills
• Strong work ethic. Willingness to work collaboratively with a team, and have some fun while doing it.

Grade/Level: 11

The salary range for this position is 75,000.00 - 150,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing