AVP, Marketing - Lowe's Consumer Acquisitions

Job ID: E2400962

Job Description:

Role Summary/Purpose:

The AVP, Marketing - Lowe's Consumer Acquisitions marketing manager will be responsible for the wing-to-wing management of Lowe's consumer Cardholder Acquisition Marketing programs. This individual will work collaboratively within Synchrony and the Lowe's client organization to support and implement consumer acquisition marketing strategies and tactics to achieve Synchrony Financial and client growth metrics inclusive of cardholder activation and usage.

This position is remote, where you will work from home, and may require you to occasionally commute to one our offices for in person engagement activities such as team meetings, training and culture events. We're proud to offer you flexibility, so remote candidates will be considered who live near any of Synchrony hubs that support our Enterprise Operations. For this role, the preferred Synchrony Hub will be Charlotte.

Essential Responsibilities:

• Understand, incorporate and support the client's key business objectives and strategic vision into the planning process to achieve set objectives.
• Develop and deliver best-in-class early month on books and lifecycle marketing campaigns that optimize and engage cardholders and drive usage across all channels; deliver program results to senior management .
• Integrate client, credit, and product offerings at targeted key customer touch points.
• Deliver Marketing programs through cross-functional matrixed organizational structure.
• Support strategic marketing efforts and work with Marketing COEs to ensure flawless execution.
• Manage comprehensive consumer statement marketing strategy and execution.
• Work collaboratively across teams to ensure digital assets are in place and optimized. Push for cutting edge thinking and agenda.
• Manage legal and compliance requirements for campaigns, programs, and initiatives, including approvals and audit validations.
• Own, track and manage the overall consumer marketing budget.
• Monitor and manage performance of acquisition marketing metrics vs. plan. Assist in the development of marketing growth strategy, Op Plan processes and ongoing portfolio diagnostic processes.
• Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor's Degree in marketing or related field OR in lieu of a degree, a high school diploma and 12 years of marketing experience
• 5 + years of marketing experience
• 5 + years demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products.
• Ability to travel to client as needed (~5%)

Desired Characteristics:

• Marketing experience preferably in retail, direct marketing, credit card or financial services.
• Experience influencing organizations and other professionals with a minimum of 2 years of managerial responsibility.
• Strong PC proficiency (MS Office Suite) or comparable software applications.
• Advanced degree (MS, MBA).
• Outstanding communications, relationship building, influencing and collaboration skills.
• Collaborative style and approach with comfort working in a matrixed, decentralized structure.
• Strategic thinking with ability to develop and implement actionable plans to drive business results.
• Strong experience with customer engagement marketing across email, direct mail and online channels
• Remote location from Charlotte, NC

Grade/Level: 11

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• N ew hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing