AVP of Growth Marketing

What We Do

CarParts.com is the go-to eCommerce platform for auto care and maintenance. We offer drivers quality parts at competitive prices and allow customers to schedule an appointment with a trusted mechanic directly from our website. We use world-class design principles and the latest technologies to deliver a fast, easy-to-use, and mobile-intuitive website. And with our company-owned national distribution network, we bring the best brands and manufacturers directly to consumers, cutting out the costs associated with brick-and-mortar retailers. Our more than 1,700 team members worldwide are dedicated to Empowering Drivers Along Their Journey.

Our Culture

At CarParts.com, we're DRIVEN by our core values: Safety First, Customer Focused, and a Commitment to Excellence. These values guide us in everything we do and push us further in our growth both as a company and as people. They cultivate an environment where employees are inspired and empowered as we build and thrive together. All the hard work of our entire team has resulted in back-to-back record-breaking quarters since Q1 of 2020, as well as our inclusion in the Los Angeles Business Journal's top 100 Best Places to Work in Los Angeles list for four years in a row (2020, 2021, 2022, 2023). Join us!

Summary of Role/Position

The AVP of Growth Marketing is responsible for leading brand strategy, brand development, and the integrated marketing plan for CarParts.com that includes performance marketing, digital, television, and print with the assistance of the E-commerce team, creative team, analytics team, and outside agencies to drive traffic to our e-commerce & commercial business. Additionally, the AVP will oversee strategic brand storytelling and develop/cultivate programs and relations with key influencers to elevate the brand.

You Will

• Develop & execute compelling, on-brand marketing campaigns and plans.
• Develop and execute activation strategies, including events and sponsorships.
• Build and maintain ambassador and influencer relationships and content plans.
• Establish and drive new opportunity spaces for the brand.
• Partner with cross-functional marketing teams to develop integrated omni-channel marketing plans.
• Leverages data and insights to develop and execute marketing strategies that drive traffic and conversion.
• Creates and executes the annual marketing plan, including seasonal calendar, consumer target segments, objectives, promotions, and creative approach.
• Works collaboratively and effectively with our agency partners and internal creative team to brief, review, and refine creative in line with strategic objectives.
• Oversee creative testing and asset optimization in partnership with Analytics to maximize effectiveness.
• Partners with Analytics to surface key customer insights and leverage demand modeling and multi-touch attribution modeling to inform marketing investment decisions.
• Build, refine, and execute annual multi-channel media plans based on analytics, best practices, industry trends, and business performance.
• Identifies, initiates, and leverages Partnership and Affiliate strategies to build awareness and conversion to the CarParts brand.
• Negotiates fees and manages the Advertising, Media, and agencies' scope and delivery.
• Identify, establish, develop, and optimize evolving success metrics.
• Leverage data, market insights, marketing tools, and the spectrum of marketing channels to develop and execute impactful strategic recommendations.
• Leads, mentors, and develops staff through planning, communicating, delivering feedback, and providing growth opportunities.
• Responsible for co-op marketing program planning and budgets.
• Maintain up-to-date knowledge of marketing methodologies, best practices, and processes.
• Identify, establish, develop, and optimize evolving success metrics.

You Must Have

• Minimum of 7 years as a marketing leader in a comparable-sized organization.
• Experience managing a global team and multiple agencies.
• At least 5 years serving in a supervisory capacity with proven experience leading cross-functional teams to a successful outcome.
• Proven experience in managing complex, integrated marketing strategies and programs across multiple channels (i.e. online and direct mail) in a fast-paced, ever-changing environment.
• Demonstrated creativity and creative management, including strong demonstrated experience in leading creative work and agency partnerships.
• Strong project management skills with an ability to creatively problem-solve.
• Experience in analytics and data-driven business planning.
• Expertise in identifying consumer insights and implications.
• Content and retention marketing experience.
• Strong digital and marketing technology experience, including managing tools and systems such as Content Delivery Platform, CRM, etc.
• Strategic thinking and planning skills.
• Strong interpersonal skills and ability to work with people at various levels.
• Superior communication skills, both written and oral.

Traditional Marketing Top Competencies

• Researching New Opportunities. You should be making a constant effort to find ways to improve the product so more people will buy it.

• Launching Campaigns. You need to come up with campaigns that will immediately pique the interest of the consumer.
• Maintaining Good Branding. Once you have earned a good
• Communication Skills. You must be well-rounded in a wide range of print and visual media to capture potential target audiences across all platforms.
• Broad Perspective. You must always try to feel the pulse of your target market through which products sell most. This is how you plan out your next strategy.
• A Mind for Sales. Since you don't want to waste resources, your first priority is to sell a product immediately. Waiting for second encounters is not enough.

Technical Competencies (Knowledge, Skills & Abilities)

• Proficient in Microsoft Applications (i.e., Excel, PowerPoint, Word).

• Proficient in design copy and general marketing guidelines.
• Proficient in brand development and multichannel marketing concepts.
• Proficient in creative process, marketing, graphic design, and brand development.
• Ability to analyze market trends, anticipate opportunities and develop strategic insights.
• Ability to drive, influence and collaborate across numerous functional areas.
• Ability to manage multiple projects simultaneously.
• Ability to manage and mentor a team.
• Strong communication and decision-making abilities.
• Strong creative thinking and leadership.
• Strong organization and planning skills.

A reasonable estimate of the salary range for this position is based on the job experience, education level, global geographic region, etc.: $223,000-$283,000.

CarParts.com is an equal opportunity employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions, or any other classification protected by federal, state, and local laws and ordinances. Our management is dedicated to ensuring that we fulfill this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment advertising, pay, and other forms of compensation, training, and general treatment during employment.

The above-noted job description is not intended to describe, in detail, the multitude of tasks that may be assigned but rather to give the incumbent a general sense of the responsibilities and expectations of his/her position. As the nature of business demands change so, too, may the essential functions of this position.

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