AVP, Partner Marketing - HOME

Job Description:

Role Summary/Purpose:

Responsible for driving growth, penetration and profitability for large and medium sized retail clients within the distributed network of merchants in the HOME Marketing Team. Clients include furniture, appliance and electronics retailers. This role requires a passionate, proven leader with demonstrated ability to drive growth, manage complex projects and implement innovation via a focus on our retailers/clients and their consumers. This role would assist in the day-to-day management of one large client as well as own the marketing strategy and implementation for a portfolio of medium to small clients.

The AVP partners with the VP of Marketing and our clients to develop and execute strategies that optimize the consumer buying experience by integrating credit in all relevant touch points. This includes building an effective online credit presence, an in-store credit culture, and developing strong consumer offers which drive incremental spend and retailer loyalty through multi-channel, multi-segment marketing.

Several of the clients the position supports are buying associations, or program partners consisting of thousands of member retailers. This requires a significant focus on b2b marketing to those members to fully integrate financing into their stores and digital presence, and b2c marketing to generate incremental sales with current merchant cardholders.

We're proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities:

• Be the direct point of contact for a portfolio of clients, assess their needs and jointly create and execute growth plans to align with the overall client business strategy.
• Support VP, Client Marketing Leader to execute strategies that bolster our key retail brands, optimize partner relationships, and drive deeper credit penetration.
• Optimize execution of digital marketing strategies in conjunction with partner efforts (Client Website, SEM, SEO, Mobile Platforms, Social Media) to build client and SYF growth.
• Develop, implement, and monitor a comprehensive marketing calendar for retail partners containing actionable and innovative marketing to achieve growth goals.
• Manage internal marketing teams and creative agencies to deliver across all marketing channels.
• Develop and execute B2B and B2B2C multi-channel marketing campaigns including email, direct mail, digital, trade show and partner channels to support growth in credit penetration, new dealer enrollment, incremental sales, education of value of financing, and adoption of SYF tools.
• Ensure clients and SYF efforts follow all advertising and compliance guidelines and leverage existing processes.
• Introduce new ideas and concepts to drive consumer growth and strengthen partner relationships. Educate internal teams and partners on market conditions and opportunities and proactively drive change.
• Lead consumer behavior and competitive intelligence efforts to develop strong, simple, and differentiated consumer value propositions. This includes promotional financing, rewards programs, and special discounts and benefits.
• Jointly with Sales drive and communicate all key metrics pertaining to the performance of the client portfolios.
• Create, build, and maintain a collaborative partnership with sales, legal, compliance, risk, finance, collections, and operations and marketing support teams to drive overall results.
• Manage and optimize discretionary and contractual client budgets to grow the business. Continuously track spending to ensure programs are executed efficiently and within budget.
• Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor's degree or, in lieu of a degree, a high school diploma and 10 years of marketing experience in the credit card or financial services industries.
• A minimum of 6 years of marketing experience to include:
  • In-depth understanding of traditional consumer marketing channels, as well as online and social media.
  • Ability to think strategically and implement actionable plans to drive business results.
  • Ability to influence across all levels of the organization.
  • Champion of marketing metrics and program measurement (incremental sales, campaign profitability, break-even analysis, etc.).
  • Ability to interact with key clients, senior leadership and sales team.
  • Ability to manage multiple projects/initiatives simultaneously.
  • Detail-oriented with strong project management skill.

Desired Characteristics:

• MBA
• Strong presentation skills
• Excellent written and verbal communication skills
• Excellent strategic, organizational, and prioritization skills
• Excellent influencing and relationship-building skills
• Demonstrated self-motivation and initiative
• Quantitative and creative acumen

Grade/Level: 11

The salary range for this position is 90,000.00 - 155,000.00 USD Annual

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Some positions are bonus eligible.

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing