AVP - PayPal Marketing Program Manager

Job Description:

Role Summary/Purpose:

The AVP Marketing Program Manager will be responsible for designing, developing, and executing marketing programs across the PayPal partnerships including eBay and Venmo. Flawless execution, nurturing a strong and productive partnership, and leading cross-functional initiatives will be critical to achieving goals in this role. This successful candidate will learn and embrace new technologies that can drive efficiency and productivity in our marketing programs, including expansion of personalized, automated messages to optimize customer engagement. This role will implement strategies that deliver on our growth commitments and generate new insights in a test and learn environment.

The AVP Marketing Program Manager should have expertise in email and digital marketing channels and be focused on continual innovation and learning in the space to provide a great customer experience. The role will flex across the marketing teams to support additional initiatives and programs as needed. This role will report to the VP Lifecycle Strategy & Management Leader.

We're proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities :

• Flawless execution of campaigns, following all processes and meeting all requirements of the business
• Understanding and leveraging marketing technologies that drive efficiency and performance of our programs
• Manage agency and partner relationships ensuring alignment with the client brand standards and requirements
• Strong communication skills, including effectively presenting ideas to the partner and across our organization
• Partner with the client and marketing team on growth campaigns & initiatives to meet or exceed portfolio goals
• Develop and execute programs to drive sales and loyalty through the entire customer lifecycle
• Implement, manage, and optimize automated, triggered marketing programs throughout the full customer lifecycle. These programs should create a better customer experience, timely and appropriate engagement, and deliver incremental growth.
• Manage cardholder communications across a variety of digital, direct app, and offline channels, throughout the customer journey including servicing channels (statements and e/m servicing)
• Flex to support cross portfolio marketing initiatives that impact our products
• Develop product lifecycle strategies and partner with cross functional teams to deliver on initiatives to influence and change cardholder behavior
• Work with internal, client and external resources to manage development of digital assets, research plans, product prototypes, and marketing collateral
• Have a digital mindset to develop effective creatives, track program performance, and maximize customer performance across all our digital engagement channels
• Willingness and flexibility to change direction when needed
• Build and maintain a strong, trusting, and productive partnership with the client
• Manage marketing budget tracking, invoice processing & monthly reconciliation for specific marketing programs and special initiatives
• Manage program spend within contractual obligations of the marketing fund
• Participate in cross- functional product, channel and customer experience IT builds to support various growth initiatives
• Participate in the development of marketing plans, including the annual growth plan. Coordinate across the team and with the client on the internal PAR / budgeting process.
• Ensure compliance with all internal & external legal and regulatory requirements
• Work with Analytics teams to plan campaigns (targeting strategy) and assess campaign performance to iterate on targeting hypotheses
• Monitor industry trends to influence product enhancements and customer experience outcomes.
• Ability to identify, prioritize, and gain alignment to execute key initiatives
• Effective internal partnership across functions at all levels of the organization
• Monitor and accurately forecast program performance. Understand actual performance against forecast to improve go-forward strategies.
• Partner with the Synchrony COE Marketing, Product and Digital teams to gain learnings that influence growth strategies
• Perform other duties and/or special projects as assigned

Qualifications/Requirements :

• Bachelor's Degree or, in lieu of a degree, a high school diploma and 9+ years of marketing experience in the credit card or financial services industries
• 5+ years of marketing and/or retail client portfolio experience to include:
• Good understanding of credit, payments, and digital marketing
• Willingness to travel 25%

Desired Characteristics :

• Commitment to flawless execution, including following all processes and requirements
• Exhibit Leadership and presence to advance key initiatives
• Exceptional relationship building and client leadership abilities
• Strong analytical skills
• Excellent oral and written communication skills
• Ability to work cross-functionally and in a small team environment

Grade/Level: 11

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
• Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Job Family Group:

Marketing