AVP, Small Business Marketing

Job Description:

Role Summary/Purpose:

Synchrony financing products serve more than 100,000 Small Businesses from multiple industries such as Auto, Home, Music, Luxury, Sports, Flooring, Electronics, Jewelry and Sewing and more. The Assistant Vice President, Small Business Marketing Manager is a member of the Small Business Engagement team that focuses on driving acquisition, activation, engagement, and retention of our Small Business partners who offer Synchrony financing products. A key responsibility in this role is to work with Salesforce Marketing Cloud, to create, maintain and measure merchant activation email journeys as well as work closely with Merchant enrollment team to maximize merchant activation. In addition, this role will manage the monthly communication strategy and execution to both Merchants and Associates providing engaging content, learning, and insights. The role will also serve as the Small Business Engagement teams expert on developing emails and managing Workfront for campaign execution.

This role reports to the VP, Small Business Lifecycle Marketing.

This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We're proud to offer you choice and flexibility.

This role requires COVID-19 vaccination unless you are granted a medical, religious or state law accommodation/exemption .

Essential Responsibilities:

• Focused on activating our Small Business partners through series of email communications and coordination with Merchant Enrollment team.
• Manage email design and content updates to existing email journeys in Salesforce Marketing Cloud and create new strategies to deliver improved performance.
• Collaborate with merchant acquisition manager to improve consistency and alignment of messaging across merchant welcome and onboarding experience.
• Maintain consistent monthly email campaigns reaching a large merchant network providing tools, capabilities, insights & reinforcing value of SYF relationship.
• Work with external creative agencies to develop creatives and gain approvals from legal to bring to market.
• Monitor effectiveness of email campaigns and provide input on relevant content, design and test scenario's to improve performance.
• Collaborate with cross functional teams including Performance Marketing, Legal, IMM's and Sales Managers to achieve goals.
• Work with team members to drive adoption of new Synchrony products by implementing key messages in current communications.
• Identify opportunities & create trigger based marketing campaigns to drive engagement with Small Business partners.
• Small Business Engagement team SME on Workfront and campaign execution.
• Support marketing for special projects led by Small Business Engagement team members including Fundbox, Dataworks and Small Business Week.
• Perform other duties and/or special projects as assigned
• Travel is less than 10%

Qualifications/Requirements:

• Bachelor's Degree or in lieu of degree, high school diploma/GED and 5+ years of marketing experience
• 3+ years marketing experience to include:
  
  • Key digital marketing skills including understanding email marketing, tracking and familiarity with CRM systems.

Desired Characteristics:

• Experience working with Salesforce Marketing Cloud or similar platform to develop email journeys and marketing campaigns.
• Experience in using Workfront campaign execution platform to manage email campaigns, legal approvals, and execution of email or direct mail campaigns.
• Managing external agencies in developing creative and executing campaigns.
• Project management; documenting and following up on ongoing projects and process via regular communications with team members.
• Demonstrated ability to creatively solve problems, develop new tactics and address implementation obstacles.
• Ability to translate data insights into actionable recommendations and programs.
• Experience collaborating across multiple levels, functions, sales and retail partners.
• Excellent written communication skills and project management skills.
• Able to work in a fast-paced, complex environment and manage multiple projects.

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Our Commitment

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ , with more than 60% of our workforce engaged, you'll find community to connect with and opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 65,000.00 - 130,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 10

Job Family Group:

Marketing