B2B Content Marketing Specialist

Swenson He is a fast-growth, Inc 5000 software firm that designs and engineers custom mobile and web solutions. As a full-service agency, we provide product guidance, technical strategy implementation and ongoing support for mid-market and startup companies needing highly specialized technology. Our award-winning solutions have made us a top-rated firm with expertise in Media & Entertainment, E-commerce, Fintech, Healthcare, and Internet of Things (IoT). We have sales offices in Los Angeles and Dallas, but we're a remote first company and our team works fully remote.

Driven by the philosophy that strong mobile technology changes lives in meaningful ways, it is our goal that each one of our projects advances this cause. We believe that each member of our Swenson He team is critical to fulfilling this mission. Therefore, we provide an exciting and encouraging environment for you to be highly impactful, working with top level designers, engineers and support staff to create cutting edge solutions.

Swenson He is seeking a talented, self-motivated B2B Content Marketing Specialist to enhance our marketing lead generation efforts. This is an exciting opportunity to join a top-rated, fast growing digital agency providing custom mobile app solutions for our clients. This role is initially a part-time contractor position.

RESPONSIBILITIES

• Manage marketing initiatives by planning, executing, and tracking lead generation programs such as content marketing, aggregator review sites, social media, etc.
• Create, proofread, and edit copy for various marketing channels, ensuring a consistent voice
• Develop and manage B2B content including blogs, case studies, social media marketing programs (LinkedIn), emails and public relations efforts
• Setup, monitor and evaluate campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
• Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
• Conduct market research and identify trends
• Define and improve processes and tools for enhancing lead generation
• Manage the Swenson He website content
• Have fun!

Requirements

• Bachelor's degree in marketing, communications, English or a related field
• 3-5 years of experience in B2B content marketing, including lead generation
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines in a fast-paced environment
• Must have strong organizational and project management skills, as well as sharp attention to detail
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
• Firm grasp on various digital marketing platforms, channels, and best practices, including experience with Google Analytics, content marketing campaigns, SEO, UTM code setup, etc.
• Familiarity with CRM software, preferably Salesforce.com
• Must have strong analytical skills to analyze metrics, create reports and make recommendations based on insights
• Must have a high level of creativity
• Proficient with MS Office (Excel, Word, PowerPoint) or Google Apps (Docs, Sheets, Slides)
• Entrepreneurial attitude with a desire to learn, continuously improve and grow

Benefits

Hourly rate: $20-$25/hour depending on experience and qualifications