B2B Content Marketing Writer - Healthcare Focus

Tebra is seeking a world-class business to business (B2B) Content Marketing Writer with a profound understanding of healthcare operations and the unique needs of independent healthcare providers. This role is designed for a strategic thinker and skilled communicator who excels in creating content that resonates with our core audience – doctors and healthcare providers operating in independent practice environments. 

You have a deep understanding of how to design engaging webinar decks, script webinars that captivate and educate, craft persuasive landing page copy, and develop email promotional sequences that maximize webinar attendance. Additionally, transforming complex healthcare information into accessible infographics and information sheets is crucial.

• Write content that addresses independent healthcare providers' pain points and aspirations, leveraging insights into their daily challenges and technology adoption hurdles.
• Translate complex healthcare information into accessible, actionable insights for information sheets and infographics.
• Craft engaging, informative webinar decks and scripts that captivate and educate healthcare professionals, focusing on the benefits of our technology solutions in addressing their operational inefficiencies.
• Create persuasive landing page copy and email promotional sequences designed to maximize webinar attendance and engagement.
• Utilize SEO keyword best practices to ensure all content is discoverable and ranks well on search engines, driving targeted traffic to our digital assets.

• Proven experience in B2B content marketing, specifically within the healthcare sector, with a portfolio demonstrating expertise in webinar production, email marketing, landing page optimization, and resource library creation.
• Deep understanding of the independent healthcare providers, including their reliance on technology, administrative challenges, and desire for more efficient practice management solutions.
• Ability to quickly adopt a writing style that is professional, informative, and specialized, employing a tone that is confident, authoritative, and tailored to a healthcare and technology-savvy audience.
• Proficiency in design and multimedia tools, including Google Slides and Canva, with the ability to independently design visually compelling webinar decks and promotional assets.
• Creativity, empathy, attention to detail, and strategic thinking, with a commitment to producing high-quality content that meets the needs and exceeds the expectations of our target audience.

Kareo and PatientPop have joined forces to become Tebra, the digital backbone for practice well-being. While our teams are still supporting both products, our new hires and current employees are now united as Team Tebra. 

Tebra aims to unlock better healthcare by helping independent practices bring modernized care to patients everywhere. Well over 100,000 providers trust Tebra to elevate their patient experience, and help them grow their practice. At Tebra, we’re building the future of well-being together. That shared vision for tomorrow begins with compassion and humanity today.

We get to know our customers - and their patients - and look at the world through their lens.

Healthcare is too complex. We aim to simplify it for everyone.

We reject the status quo and solve problems with creativity, perseverance, and a bias to action.

We are diverse, humble, and collaborative. We put the team first and win together.

Life is short and joy is underrated. We take time to have fun and celebrate success.

We understand that there may be assignments that fall outside of the above buckets. In those cases, rates will be determined according to negotiation and our discretion.