B2B Email & Social Media Marketing Executive

Company Description

XP Power is dedicated to being a top global provider of power solutions, including AC-DC power supplies, DC-DC converters, high voltage power supplies, and RF power supplies. We ensure total quality through in-house design in Asia, Europe, and North America, and manufacturing facilities worldwide.

Job Description

XP Power’s digital marketing team seeks an experienced B2B Social Media & Email Marketing Executive to enhance our presence in the power solutions industry.

The ideal candidate will have a proven track record in executing engaging and creative social media and email B2B marketing campaigns, using data to refine strategies and achieve results.

You will engage technical audiences in engineering, electronics and manufacturing, leveraging LinkedIn and email to drive awareness, boost market penetration and support sales.

Key Responsibilities:

-Develop and execute a social content calendar for marketing campaigns, product launches, company awareness and industry thought leadership.

-Enhance social media engagement by growing followers, improving content quality, and driving targeted conversions.

-Create and manage email marketing campaigns using Pardot and Salesforce CRM to promote products, educational resources and brand awareness.

T-rack digital engagement of key accounts to optimize the customer journey.

-Monitor and report on campaign performance, analyzing engagement and conversions to recommend improvements and propose new tactics to the Digital Marketing Manager & Head of Marketing Operations.

-Conduct A/B testing to identify the most effective strategies.

-Collaborate with the wider marketing team to ensure consistent branding, team deadlines and adherence to internal approval processes.

-Perform competitive social media and email marketing landscape analysis to recommend performance adjustments.

Qualifications

Qualifications/Experience: 

-Proven experience in B2B social media and email marketing with a track record of success.

-Consistently deliver high-quality, creative content that captures the audience's attention.

-Strong understanding of email marketing platforms and social media analytics.

-Ability to work autonomously while collaborating with stakeholders, managing deadlines and maintaining attention to detail.

-Be able to analyze engagement data to provide monthly reports on content and channel performance, with recommendations for improvement.

-Basic understanding of design and creative software.

Additional Information

Reporting to the Digital Marketing Manager, we offer hybrid working (2 days in the office each week in Pangbourne, Berks) and an early finish at 3 pm on Fridays. You’ll be part of an inclusive, friendly, ambtious team that has achieved great results, making you part of a winning environment.