B2B Event Marketing Specialist

Choose your next journey with Millennium Trust Company and join a culture that empowers and where you can innovate. You will be celebrated, you will be challenged, and you can aspire to inspire. You are more than a colleague here; you are part of a COMMUNITY that goes ABOVE and BEYOND professionally and personally to make a difference. We believe in finding the best talent! While some roles are based at one of our office locations, remote roles can sit in any of the following states: AL, AZ, FL, GA, IA, IL, IN, MI, MN, MO, NC, NE, PA, SC, TN, TX, UT, VA and WV. Remote status and role locations are subject to change. Relocation is not provided.
Don't meet every single requirement? Here at Millennium, we believe there is NO "PERFECT" candidate and want to encourage applying even if all the requirements listed aren't met. Our goal is to build an authentic workplace by valuing diversity in our candidates. We work to ensure that our team reflects the diversity of the businesses and clients we serve. We are always looking to expand our growing team with dynamic and enthusiastic individuals. If you enjoy a collaborative, fun environment that champions career development, Millennium Trust is the place for you! We look forward to receiving your application! Check out a video on our Company Culture! Millennium Trust Culture
HOW YOU WILL SOAR:
The Event Marketing Specialist is responsible for leading and managing compelling marketing strategies and integrated campaigns to increase brand recognition, drive lead generation, and expand client relationships through a full range of industry and targeted conferences, events and webinars attended and/or sponsored by Millennium Trust. These events could be virtual, hybrid, or on site. We are looking for an innovative, out-of-the-box thinker. This individual will collaborate with the B2B marketing, public relations, sales, account management, and product teams, to develop the pre-plan strategy, execute the strategy, and ensure post-event that objectives have been met and communicated to all stakeholders. This individual will also manage relationships with multiple external vendors to meet schedules and manage deliverables for conference and promotional materials, marketing content, and related campaign plans to meet business goals while ensuring the accuracy, quality, and consistency of corporate brand standards.

• Working in close partnership with appointed teams, execute the organization's conference and events calendar, with focus on ensuring an optimal corporate brand presence, delivering high quality leads and pipeline generation, and assessing and maximizing ROI.
• Create a comprehensive marketing plan for each conference and event with key deliverables, tactics, timelines, and measurable results, ensuring alignment to clear strategic business goals and targets.
• Lead and drive execution of the respective marketing plans, ensuring that the event is completed on budget and target dates are reached for each tactical component.
• Maximize lead generation efforts, including developing pre-and post-event communications, creating sales and marketing goals, exhibiting at booth, and working closely with the sales team to ensure effective client journeys, secondary follow-up, and ongoing engagement journeys, as defined.
• Align with the marketing and sales teams' direction and CRM platform capabilities to identify, maintain, and deliver quantitative and qualitative reports and dashboards on conference and events.
• Serve as the team's expert to find efficiencies and implement best practices for conference goals, messages, audience alignment, lead generation campaigns, speaker plan, collateral, website and registration, and attendee experience.
• Manage outside vendor relationships and internal partnerships for marketing fulfillment, design, writing, printing, and supply management for each conference and event on the calendar.
• Work closely with sale event coordinator and B2B marketing team to ensure successful event logistics before, during, and after events, including (but not limited to) space setup and breakdown, catering support, name tags, signage, and vendor support
• Research, implement, and measure additional tactics and tools to boost conference and event engagement, leveraging digital and email marketing, media and advertising, content marketing, website, and social media.
• Drive and manage to the budget and internal approval process, including cross-functional approvals from sales, product, client service, and legal teams when required.
• And other duties assigned

IF YOU HAVE SOME OR ALL OF THE FOLLOWING, APPLY:

• Bachelor's degree required. Marketing, communications or equivalent preferred.
• 4-7 years of experience, ideally with both B2B and B2C audiences in live events, virtual, hybrid and webinars. Financial services or Healthcare industry experience a plus.
• Demonstrated success in marketing for educational and business-focused events, conferences, conventions, and/or tradeshows (250-5000 attendees and sponsors) that includes planning, execution, reporting, and revenue growth.
• Must have experience with both traditional and digital marketing tactics.
• Demonstrated success in managing projects and programs that support business objectives from concept through execution.
• Ability to understand target markets and buyer needs to execute integrated marketing campaigns that attract, capture, and nurture new sales leads.
• Ability to proactively analyze, problem-solve, and make quick, sound decisions.
• Adaptability to a changing industry - demonstrate innovative ideas and moments where risks had to be taken for the growth of the organization.
• Excellent written and verbal communications and project management skills.
• Experience with various marketing technologies/platforms such as CRM (Salesforce), Marketing Automation (HubSpot, Marketing Cloud), content management systems, Workfront, Asana, etc. to go with strong Microsoft Office skills.
• Ability to accurately manage multiple long-term multi-stage projects in a timely environment, and in close partnership with other teams.

MILLENNIUM TRUST COMPANY is a rapidly growing, leading financial services company offering specialized retirement and institutional services and recently acquired PayFlex, a consumer directed benefits provider, to create a personalized, holistic approach to financial wellness. To that end, we provide a diversified multi-product business with a holistic focus on financial wellness. Millennium Trust has experienced year-to-year double digit growth and prides itself on its strong, progressive culture.
We have been recognized for our remarkable growth on lists such as Crain's Fast 50 and Inc. 5000, and for our outstanding workplace culture and benefits with Built In's 2023 Best Places to Work and Gallagher's 2022 Best-In-Class Employer awards.