B2B Marketing Lead

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Updater is the nation's #1 moving app. As part of our mission to become the go-to destination for all moving needs we also sell B2B products to apartment communities. Those products help renters move in and out of communities seamlessly.

Therefore we're on the hunt for a dynamic and seasoned B2B Marketing Lead to elevate our presence in the multifamily/apartment industry drive high-quality leads for our sales team tell our amazing clients’ stories to the world and uplevel our go-to-market team.

As a full-stack marketer you'll strategize and execute marketing plans with the support of a full marketing team behind you: email marketing performance marketing freelance conference and events support design and web development. This is a high-visibility growth opportunity for someone looking to make an outsized impact across an entire product line.

Our marketing team members are creative and organized self-starters with a special knack for growth hacking in a fast-paced environment. You’ll need a willingness to be flexible a proactive nature and entrepreneurial spirit results-oriented creativity and the keen instinct to de-prioritize things that do not move the needle. You will join a highly collaborative team and work closely with teammates using ClickUp for project management. A strong technical understanding of marketing systems is required and you will report directly to the VP of Marketing.

Join us and help 'move' the multifamily industry forward! 🚀🏢✨

Key Responsibilities

• Develop and execute strategy : Create and implement a marketing strategy tailored to our multifamily product line ensuring alignment across the Sales Client Success and Product Teams.

• Sales enablement : Equip our Sales Team with the necessary tools content and information to close deals quickly and effectively.

• Lead generation & nurture : Maintain a steady flow of high-quality leads for the sales pipeline and nurture them through qualification.

• Product marketing : Lead multifamily product marketing initiatives driving awareness and adoption.

• Thought leadership : Position the company as a thought leader in the multifamily industry through various content events and PR plays. Examples may include publishing insightful blog posts hosting webinars (with/without partners) winning us speaker positions at industry conferences and sharing expert opinions on social media.

• Competitive strategy : Develop competitive strategies to maintain and enhance our industry position.

• Event management : Organize and execute ~15 conferences and events per year. You will have freelance event support to manage logistics and details.

• Partner marketing : Develop and execute co-marketing campaigns with our large strategic partners.

• Client success support : Enhance client onboarding and education processes increase retention rates and support upselling opportunities via marketing tactics.

• Brand visibility : Increase the company's visibility and reputation in the multifamily industry.

Qualifications

• 5+ years of B2B marketing experience preferably with a SaaS product.

• 3+ years of experience in organizing and managing events and conferences.

• Experience with CRMs and marketing automation software; Salesforce and Pardot preferred.

• Ability to take knowledge and transform it into a strategic useful and exciting narrative

• Innovative resourceful and proactive with a strong work ethic.

• Strong track record for turning leads and prospects into demos/conversions.

• Keen awareness of social media trends and how to leverage them in our content ad campaigns and creative.

• Strong business/copywriting and verbal communication skills.

• Multifamily industry experience is a bonus.

How did the beekeeper expand his business? He focused on bee-to-bee.

If this made you painfully chuckle and *smh* you might be perfect for this role.