B2B Marketing Manager

Organization Overview:

At Airtm we envision a world where geographical and economic barriers don't dictate an individual's potential for success. We believe in empowering people across the developing world unlocking their global potential by connecting them to the digital economy. Our mission is to dismantle the barriers that keep people from accessing the global marketplace enabling them to earn spend and save with freedom and confidence. Through our comprehensive financial infrastructure we facilitate low-value cross-border payments connecting Digital Entrepreneurs with the enterprises and online marketplaces that need their talents. Whether it's mass payment services for businesses or wallet services for digital workers Airtm is the bridge to a fairer more inclusive global economy.

Role Objective:

The B2B Marketing Manager at Airtm is the visionary behind creating a clear go-to-market strategy that supports our sales efforts by drafting the brand expression value definition content marketing leveraging press and participating in events to help our Sales team close and acquire more partners. This role is pivotal in defining Airtm's market position ensuring our message resonates across marketplaces of the online economy. The leader will articulate Airtm’s value proposition weaving together brand narratives and storytelling that highlight Airtm’s role in financial empowerment and digital economy inclusivity.

Key Responsibilities:

-Develop and articulate a compelling brand narrative that aligns with Airtm's mission and resonates across target audiences.

-Create and execute earned media strategies leveraging media relationships to secure key editorial coverage and organize media interviews in industry-relevant mediums in the Online Economy.

- Identify topics trends events and news agenda items to proactively pitch and secure media coverage in mediums that are relevant to decision-makers of marketplaces in the online economy.

-Oversee social media strategy influencer partnerships content marketing and PR efforts ensuring alignment with brand objectives.

-Create and lead product launch campaigns to increase usage of Airtm’s mass payments product.

-Collaborate with cross-functional teams including Leadership Marketing Business Development Product People and Legal to ensure a unified brand and communication strategy.

Experience and Skills:

-A minimum of 5+ years of experience in brand management content marketing or a related field with a proven track record in elevating brand narratives and securing high-level media coverage in B2B companies or SaaS Companies.

-Demonstrated strategic and creative thinking abilities with excellent written and verbal communication skills.

-Strong leadership skills with experience in managing high-performing teams and working effectively across functions.

-A deep understanding of the digital economy and users that participate in it and familiarity with the crypto industry is highly preferred.

Professional Development:

This role offers significant opportunities for growth within Airtm's marketing organization. As the B2B Marketing Manager you'll have the chance to shape the future of our go-to-market strategy for Airtm’s Enterprise Product with potential pathways to broader leadership roles within the company.

Company Culture and Values:

Joining Airtm means being part of a revolution in financial independence and global connectivity. We value respect gratitude deep understanding of our clients’ needs collective success candid conversations and unwavering conviction in our mission.