Team: General
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a VP, B2B Marketing - REMOTE. In this strategic and execution-oriented role, you will drive demand, market adoption, and revenue growth across employer and health plan segments. As a critical member of the marketing leadership team, your focus will be on developing and executing integrated marketing strategies that position essential solutions for improving population health. You will collaborate closely with Sales, Client Relations, Product, and Growth Operations to accelerate pipeline and deepen client adoption. Your understanding of healthcare buyers will enable you to build scalable programs that translate complex value propositions into compelling narratives.
Accountabilities
Define and execute the B2B marketing vision and roadmap aligning marketing investment with company growth and revenue goals across employer and payer marketsSegment target audiences and tailor go-to-market strategies accordinglyEstablish positioning and messaging that articulates clinical, financial, and experiential valueLeverage marketing analytics to track marketing initiative ROI and adjust GTM strategiesBuild and scale multi-channel demand generation programsOptimize marketing funnel performance, including conversion and attributionDesign and execute account-based marketing strategies for strategic accountsPartner with Sales to support complex buying cyclesDevelop sales enablement tools and content to influence stakeholdersTranslate product capabilities into clear, differentiated value propositionsBuild and lead a high-performing B2B marketing organizationEstablish KPIs and marketing analytics to drive data-informed decisionsManage budget allocation to maximize ROI across channelsRequirements
12–15+ years of progressive B2B marketing experience, with at least 5+ years in senior leadership rolesProven success in B2B marketing, preferably targeting health plans or employersStrong track record of driving measurable pipeline and revenue growthExperience launching new products and scaling revenueFamiliarity with supplemental benefits, digital health, or population health solutionsExpertise in demand generation and integrated marketing strategyStrong understanding of healthcare economics and buyer personasExceptional storytelling ability to translate clinical and financial valueData-driven mindset with experience in marketing analyticsStrong executive presence and ability to influence stakeholdersBenefits
Competitive salary packageBonus potential based on performanceComprehensive medical, dental, and vision insurance401k plan with company matchGenerous paid time off policyFree gym membership to over 13,000 fitness locations in the USA diverse and inclusive work environmentOpportunities for professional growth and development