B2B Media Strategy Lead

Job Description VP, B2B Media Strategy
As a leader in our Media Strategy group, within the broader media team, this role is responsible for maintaining focus on 3 key pillars with an emphasis on the B2B space:

1. Long Term Corporate Strategy - evaluating the changing finance landscape, identifying opportunity spaces, and ensuring JPMC is positioned to win in the future
2. Internal Consulting - partnering with JPMC's B2B lines of businesses to strategize for growth and performance
3. Innovation - cooperating with internal and external teams to enable JPMC to innovate around profound and actionable B2B stakeholder and decision maker insights

Key responsibilities at a glance:

• Work closely with the data and analytics team to establish strategic application benefits, attribution and optimization models and best practices
• Transform data into strategic themes across all media channels that guide our approach to key initiatives, including cross-product organic growth, annual investment plans, etc.
• Synthesize quantitative (e.g. internal performance data, market analysis, decision maker trends, economic conditions, etc.) and qualitative (e.g. competitive strategies, intelligence from adjacent categories, winning work etc.) materials to establish strategic and tactical measures to support long-term growth initiatives and firm-wide performance imperatives
• Lead 'internal-consulting' projects that explore, evaluate, and recommend strategies and tactics that support priorities across various B2B Lines of Business
• Be the champion for the B2B stakeholder audience; develop structures and processes to assess their behaviors as well as avenues for receptivity, outlining implications for JPMC
• Broker world class work from our agency partners
• Take ownership of all technologies/memberships used to facilitate access to the data; ensuring we are always evaluating what we have versus what is available
• Provide mentorship and direction to junior team members, and contribute to the Media team's collective toolkit to continually enhance our effectiveness as an organization

Qualifications and skills:

• Experience working in B2B marketing consulting or media required - ideally in both SMB marketing and large enterprise B2B marketing
• Experience dealing with complex organizations; technology and/or financial service categories preferred.
• 10 plus years of agency and/ or big brand experiences in a strategic leadership role
• Body of work showcasing contribution to strategic thinking in market that delivered demonstrable change/ performance
• Expert command of media research resources; applications, capabilities, limitations
• Data-centric mindset with the agility to understand, substantiate and adapt
• Ability to work cross-functionality with multiple internal stakeholders and prioritize work accordingly

About Media:
The Media team is a top-tier media agency that markedly raises brand awareness and drives account profitability. Media is the bridge between the business and the consumer - guiding people to JPMC -owned and -produced media so they can begin or deepen their relationship with JPMC. The Media team collectively further JPMC as a brand and as a business through proficient media buying, commitment to brand safety and close cooperation with all Lines of Business (LOBs).
JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.6 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small business, commercial banking, financial transaction processing and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients under its JPMorgan and Chase brands. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com.
JPMorgan Chase is an equal opportunity and affirmative action employer Disability/Veteran.
About Us JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
Equal Opportunity Employer/Disability/Veterans
About the Team The Corporate & Investment Bank is a global leader across investment banking, wholesale payments, markets and securities services. The world's most important corporations, governments and institutions entrust us with their business in more than 100 countries. We provide strategic advice, raise capital, manage risk and extend liquidity in markets around the world.