B2B Performance Marketing Manager

Job ID: 23-06149

Title - B2B Performance Marketing Manager

Location - San Francisco, CA or San Jose, CA

Duration - 11 months

Contract Type - W2 only

Pay Rate - $52.82/Hour

Looking for local candidates who can go into the San Francisco or San Jose office.

Responsibilities

• Drive and contribute to development of the overall global search & display strategy for the line of business.
• Support Marketing Manager with data analysis and insight to present results to the Business Units, Web Team, Analytics, Campaign Marketing, Field Marketing, Demand Marketing and the Global Marketing Organization.
• Assist in development and delivery of quarterly Media Plans & QBRs
• Identify new opportunities for the Business Units and lead best practices.
• Lead International strategies to ensure proper execution and tactics of the Global strategy are deployed.
• Responsible for delivering regular WW Paid Search and Display reports.
• Innovate regularly and bring new and creative ideas and pilots to the search display programs
• Effectively develop and foster strong relationships with the search engine reps and utilize their resources, including performance insights and beta testing.

Required Skills

• BA/BS degree required (MBA a plus).
• 3-5 years of experience as an enterprise-level Search, Display, Social Strategist managing global campaigns with proven results.
• Deep, hands-on experience with DV360, AdCloud Display, Google Ad Words, Microsoft/Bing Ads, LinkedIn and other search engines.
• Experience with Web Analytics, Bid Optimization platforms, including or similar to Adobe AdCloud
• Proven experience in developing sophisticated and successful media plans and strategies.
• Understanding of how Search and Display integrates with other online and offline media campaigns.
• Experience in Lead Generation through search and display channels.
• Experience managing Enterprise B2B programs at a global scale.
• Results-oriented and lives by the mantra "Always Be Testing".
• Ability to inspire and motivate a team to go above and beyond.
• Passion & pride in doing good work and a desire to make a strong impact on the overall business.
• Ability to thrive in a fast-paced environment and to work independently and within a team.
• Ability to learn quickly and adapt to a constantly changing search industry.
• A love of data and attention to detail - highly organized and analytical.
• Ability to communicate technical information clearly and effectively to non-technical audiences.
• Excellent written and oral communication skills.
• Proven history of self-direction, creativity, and ability to meet deadlines.
• Advanced working knowledge of Microsoft Office applications, including advanced Excel skills