B2B Performance Marketing Strategist

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Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!

We’re looking for a B2B Performance Marketing Strategist to join our Marketing team in New York City: You will be responsible for writing, scheduling, managing, and reporting on all marketing campaigns through hubspot, paid media, and organic content. This role entails working with the Director of Content to coordinate and schedule content promotion, managing the NuORDER blog, and writing both long form and short form copy for various marketing assets. You will be working hand-in-hand with our Director of Demand Generation to write paid media, aid in conference logistics, and work with the content team on deliverables pertaining to paid campaigns. We are looking for someone who is a self-starter and can work well with a team as well as autonomously. Will be reporting on campaign marketing metrics on a monthly meeting. 

What you’ll be doing:

• Oversee and help write content for all digital marketing efforts  including email campaigns, paid ads, website copy, social media ads, and landing pages 
• Continuously deliver feedback and success metrics to the content team to improve content planning and messaging for more targeted/segmented outreach. 
• Track and optimize the customer journey to improve qualified leads and drive overall conversion rates. 
• Measure audience engagement and conversion from target segments to better optimize and personalize content 
• Assist with the development, implementation, tracking, measurement, and reporting of all digital efforts in HubSpot, Google Analytics, and Salesforce. 
• SEM and other digital marketing efforts: Assist with creating and optimizing campaigns: using data to bolster conversion points for all channels. 
• Work closely with Director of Demand Generation to optimize performance marketing campaigns in all paid & performance media channels
• Email marketing campaigns: Setup, execute, and track weekly/seasonal marketing programs in Hubspot and maintain a digital marketing calendar.  Assist in SEO site fixes. 
• Other Marketing Efforts: Assist with marketing sponsored events, such as tradeshow coordination. May require some in-person event attendance.
• Multi-task across simultaneous projects and deadlines, collaborating with appropriate team members
• Proof all copy and visual assets prior to deployment
• Ensure all content meets brand guidelines

What you’ll be bringing to the team:

We’re a team of 7 people located in the U.S. and Europe. Our team is responsible for developing the NuORDER by Lightspeed brand voice, generating quality leads, and creating brand awareness. 

We're looking for a candidate who has experience with the following:

• Intermediate experience working with the following marketing automation tools: Hubspot, Wordpress, and Google Analytics. 
• Strong writing background and provide samples upon request.
• Bachelor’s Degree or equivalent experience.
• Experience creating a brand voice and strong cross-function collaborative skills.
• Salesforce knowledge is preferred.
• Some travel might be required. 

We know that people are more than what’s on their CV. If you’re unsure that you have the right profile for the role... hit the ‘Apply’ button and give it a try!

What’s in it for you?

Come live the Lightspeed experience...

• Ability to do your job in a truly flexible environment;
• Genuine career opportunities in a company that’s creating new jobs everyday;
• Work in a team big enough for growth but lean enough to make a real impact.

… and enjoy a range of benefits that’ll keep you happy, healthy and (not) hungry:

• Lightspeed RSU program (we are all owners)
• Unlimited paid time off policy
• Flexible working policy
• Health insurance
• Health and wellness benefits
• Paid leave assistance for new parents
• Linkedin learning
• Volunteer days